If you read last month's update you know “HOW” Go Green Go came into existence. If you are new to Idea Café or have just stumbled upon this blog – you need to go back and read the “Evolution of Go Green Go”. It’s a spellbinding and thrilling account of how Go Green Go came into being…….Ok, so I tend to exaggerate just a little.
So, without any further delay – on to the next riveting chapter in the Evolution of Go Green Go – the “WHY” behind the “HOW” of the company. On the surface, one would tend to answer the question of “Why?” with “That’s a no-brainer –to make money.” Not so fast. While that may be the main purpose of most companies, it was not the defining motive to start Go Green Go.