social media

Social Media for Small Business: 52 Points Toward An Informed Decision

Information overload emerged as a public health concern in the mid-nineties. An increasing volume of e-mail, voice mail, and faxes were competing with other media for people's attention more than ever before. Psychologists were speaking of Information Fatigue, a new syndrome with symptoms plaguing a growing number as communication escalated in the information age.

Is Social Media Worth Your Time as an Entrepreneur?

Very few business owners have the luxury of too much time. Instead, most are forced to make difficult decisions about spending limited resources of time, money and energy. As a result, small business owners may not be willing to invest time in social media sites like Facebook or Twitter until they are sure they will add to the bottom line.

Visibility

Social Media Marketing - online business networking

Social media platforms such as Twitter, Blogging, Facebook, Video Channels etc... provide website owners with new ways to both increase visibility to their sites without relying strictly on the search engines and engage people in an online networking environment that they may not have engaged with before.

Social media is a powerful tool for building brand recognition and increasing visibility but don't mistake Social Media Optimisation for a substitute to Search Engine Optimization. Social media optimization simply gives site owners another set of tools to add to their marketing toolbox but it needs to be built on a strong Search Engine Optimisation foundation and aligned with a clearly defined Marketing Strategy.

5 Tips for Using Social Media to Build Your Opt-In List

The immense popularity of social networks, and the meteoric rise in the last few years of social media marketing, have been some of the most exciting new directions for PR and marketing that I have experienced.

That is why I jumped on board the social media marketing train over a year ago…it has been a huge boon to my performance-based PR business.

But in spite of the many extraordinary opportunities in social media marketing, one drawback I've found is the speed with which one can be forgotten. Even the social-media savvy may struggle to stay in front of and remain memorable in the minds of their friends, followers, connections and fellow group members.

Four Tips for Using Social Media this Holiday Season

This holiday season, the need for cost-effective marketing tools is more important than ever – especially for small businesses. With a continued shift of shopping to the Web expected, using social media to reach customers with special coupons and other incentives, will be critical to success. In addition to using social media to communicate offers, these channels allow small businesses to create a dialogue with their customers and reach a broad audience with a minimal cash outlay.

Join Idea Cafe on the major social web sites

Here at IdeaCafe we were thinking of possibilities to create new networking opportunities for the thousands of Idea Cafe Regulars. And then it hit us: we can use the existing social platforms! So, you are hereby cordially invited to join Idea Cafe on Facebook, LinkedIn and Twitter. Click on the links to join the Idea Cafe community on the respective online service.

How Small Businesses Can Get Big Results from Social Media

For small business owners, the new world order of social media can seem intimidating, if not confusing, but that is no excuse not to explore it. When Social Media can offer very powerful marketing tools that are often extremely affordable, and in many cases FREE, how can you afford not to? We here at WOMbeat! have built social media into our overall strategy, and the payoffs have been tremendous from day one.

What is Social Media?

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