trademark

What's In a Name?

As a business owner, one of your first decisions is the name of your company/product/service. It is, after all, your corporate identity. There is nothing worse than being forced to change your name once you have begun doing business because of a cease and desist letter or an application refusal from the US Patent and Trademark Office. The first plan of action: do not get attached to your trademark until it is yours officially.

Here are a few best practices in finding that name:

Syndicate content