What To Do When Your Website Sucks

Every business, large or small, local or virtual, needs a website. You already know you need a nice looking site with content that is free of typographical and grammatical errors.  What you may not know is that in order to create credibility and build relationships with potential and current customers you need the following:

Your Business Website: What's the Bottom Line?

As well over 90% of people now turn to the Internet as their primary information source, it's crucial to your bottom line to ensure that your Web presence is as effective as possible.

Yet 95% of the more than 5,000 Websites that I've reviewed since 1995 were leaving money on the table, sometimes a lot of it - and often in ways that could be easily avoided or rectified.

Five "Must Have" Website Communications Tools for Customer Loyalty

The Idea Cafe blog will be publishing articles that we believe will be of interest to small business owners. This first article is by Oliver Mauss, CEO of 1&1 Internet Inc.

When developing an online business, it is very important to keep in mind the features and web design necessary to facilitate excellent customer service. Growing customer loyalty is especially crucial to the survival of online businesses, as impatient buyers have more and more competitors to choose from, and will quickly leave a site if they cannot communicate their questions or concerns in real-time.

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