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Take Billboard Advertising for Your Small Business to New Heights
by Dave Thomas Mon, 03/06/2017 - 12:40
How much time and effort did you put in advertising your small business last year?
If the answer is not enough, are you ready to change course this year and down the road?
While many small businesses have found success nationwide over the years, many others struggle for this reason or that. One of those reasons oftentimes is that they are not getting enough publicity.
So, how can your small business get the required publicity, publicity that ultimately helps you increase those sales numbers?
Let the Public Know About Your Brand
Although there are a myriad of ways to promote your business, some stand out more than others.
Among the best ways to give your brand some added punch:
- · Billboard advertising
When you’re out and about on local or distant roads from where you live, do you spend time looking at the billboards you come across? If you do; what about outdoor advertising to support your brand?
Billboards are one of the best ways to get countless eyes on your company’s name daily.
Keep in mind that billboard ads should be strategically placed, meaning you will get the most bang for your dollar.
For instance, if you’re the only real estate game in a small town, having your billboard in or near as people enter town is great placement. People coming through town for a look will more than likely spot your ad, giving them a contact to research possible homes for sale or apartments for rent.
Okay, billboards are great from the standpoint that they are high enough most times to separate your brand from others, but you can do even more.
Advertising opportunities are possible at bus stops, trains and subways, atop and on the sides of taxis, and even on the vehicles of rideshare drivers (Uber, Lyft etc.).
Now, stop for a moment and think about how many opportunities you could have to showcase your brand with these and other options.
If it sounds like a myriad of options, you’re right.
- · Mobile marketing
In today’s digital age, mobile marketing is nothing short of a winner for many smaller companies.
While the numbers vary, most reports suggest that mobile marketing is only going to continue blossoming in terms of opening the doors for more small businesses to connect with consumers.
Research in the last year from BIA/Kelsey noted that 73 percent of mobile searches ultimately result in more action taken by consumers.
As a result, you’d be nothing short of foolish if you were not investing time and effort towards a winning mobile strategy
Turn Your Customers into Advertisers
- · Word-of-mouth
Are you doing everything possible to keep your customers happy? If so, there’s a good chance they will return the favor for you in terms of word-of-mouth advertising..
Happy customers tend to tell their family members and friends about where they bought this or that product, along with where they had something they own serviced.
With that in mind, be sure to give your customers (especially those who have been with you for a long period of time) every reason to want to promote you.
Good service, fair prices, rewards program that includes discounts and alerts before merchandise goes on sale to the general public etc. In doing so, many of your customers are not likely going to stop talking about you.
When it comes to making a name for your business, you really have multiple options at your disposal.
That said be sure to take advantage of all the advertising possibilities throughout the year, positioning your small business for soaring sales numbers when all is said and done.
About the author
Dave Thomas writes for a variety of websites on topics such as human resources and running a small business.