Take a New Look at Promoting Your Brand

What kind of effort do you put into promoting your brand on a daily basis?

The answer to that question can of course depend on what kind of marketing/advertising budget you are dealing with.

If you are a sizable company that has a fair amount of financial capital, spending money promoting your brand can be rather easy.

On the flip side, those companies having to watch just about each and every dollar, well they can find spending funds towards brand promotions to be quite challenging.

With that being the case, how can you get the most bang for your buck?

While you may or may not do your brand promotions (some companies end up outsourcing them), there are various promotional opportunities awaiting you, that is if you know where and how to find them.

Be Active on the Promotional Front

In order for your brand to take full advantage of the promotional options out there, keep these pointers in mind:

  1. Budget – Know what your promotional budget is and do your best to stick to it. How much you have of course typically will depend on the size of your business. Even if you are a smaller company, you may be able to move some financial resources around, giving you a little bit more in the financial coffers for your promotional aspirations;
  2. Blog – It is actually quite surprising how many businesses fail to take advantage of their company blogs. Yes, the blogs take time and effort to maintain, but they can be so beneficial to a business, so why would one not cash-in on such an opportunity? Some business owners probably feel like the time and effort won’t bring them a good return on investment (ROI), though many other brands would say otherwise. In order for your blog to resonate with consumers, you need to not only have relevant content on there, but it needs to be updated on a regular basis. Yes, that will entail either hiring help from within or outsourcing such needs, including the idea of guest posting. No matter which direction you decide to go in, take full advantage of content marketing with your blog. If you fail to do so, you are letting a golden resource go to waste. Also make sure that you do your best to promote your blog wherever and whenever possible. This is a great way to draw traffic back to your website, traffic that oftentimes is interested in not only your products and services, but may very well end up buying from you when all is said and done;
  3. Video – If you have not gotten on the commercial video bandwagon over the years, you are missing out on yet another great opportunity to give your brand some push. When you opt to work with commercial video production companies, you could see your brand get some incredible traction in a rather short period of time. Not only will such companies oftentimes help you conceptualize an idea and write it, they take care of all the filming needs. Face it; while you may have a video camera sitting around your office, do you want a half-hearted video effort to get your brand’s name out there or one that has shot by professionals written all over it? When you do the latter, your brand can be exposed to countless consumers, so you shouldn’t have to take too long to see the picture here. Yes, videos are a great way to draw interest to your brand;
  4. Social networking – Last but certainly not least, social media is all but a must for your brand. Unfortunately, there are still too many business owners sitting around out there without a social networking strategy. As a result, they are missing out on golden chances to draw positive attention their way. Use social media to not only send your blog posts out, but also promote any videos you’ve shot, podcasts, and much more. Also be sure to do your fair share of engagement on social media, allowing you to be seen as an authority in your respective industry.

If your brand’s promotional efforts are tired and stale, picture better results when you put some life into them.

About the author

Dave Thomas writes for a variety of websites on topics such as human resources and running a small business.


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