Things to consider while making a checklist for ensuring correct optimisation

Optimization has become an essential part of website development and is to be applied across all the web pages appropriately so that the visibility of the online site is ensured in the cyber zone. If you have a site then it goes without saying that you need optimization. In the route towards maintaining optimised websites one needs to include the following actions which are enlisted and delineated below:

  • Signing up to the console of a Search Engine

A console is a form of search tool which enables a person to monitor the performance of his/her website on the online platform. Identifying issues occurring in the website can be easily done with the aid of the console and an individual can also monitor the back-links of the site. The most important aspects which are observed with the help of a search console is the appearance of the domain name, changes in metadata and tags related to titles which also includes content that is non-index able.

The links which are most relevant or are connected to the website can be suitably observed through a search console. The actions which have been conducted manually for improving the site are also recorded and reviewable with a search console. Errors resulting from blocked pages, or errors found by the search engines while crawling the online site are viewable in the search console and can be fixed for resolving the errors.

  • Selecting the services of analytical tools offered by search engines

Analytics can be described as a form of free service which is responsible for tracking and reporting the organic traffic of a particular website. But it just doesn't provide a specific number depicting the number of organic visits but also provides an insight about the demographical position of the visitors. It also includes statistical data about the performance of an organised campaign and also presents results on the time span spent by people while visiting the website.

  • Checking the structured information of a website by using a console:

In a particular Search Console, there is a section present for the structured data of a site.  This specific section consists of data regarding all the structured elements which the search engine has found on the website. This information is gathered from the Schema mark-up or other types of microformats. Checking for errors can be done by clicking on the separate categories of data which will reveal the exact URLs that contain the erroneous mark-up along with the date of detection of the error.

  • Looking at the construction of the tags present for depicting titles

The length of Title tags should be around 50-60 characters which also consists of the spaces. It is understandable that the critical keyword should make up the title tag and in decreasing order of importance, the remaining words should be arranged in the title tag. Duplicated title tags should be strictly avoided, and each new page of the website should have a unique title tag because mass replication of title tags inadvertently affects the visibility of the site on the results page of the search engine.

Title tags must match with the description of the content present on a particular page. Stuffing keywords into the title tag are to be avoided in all instances, and one should never keep the heading and the title tags the same because it will affect the relevance of the website. For more information in this regard, one can look up SEO Adelaide on the internet.

  • Developing the Meta description of the site

The webpage has a list of essential and highlighted keywords, and these keywords should be used for creating the Meta description. The font used should be legible and therefore readable by the visitors. Usually, 160 characters can be used for drafting the Meta description, but it is better not to go beyond this limit of characters. If it is important to have longer descriptions, then it should be noted that the excess number of characters will be eliminated by the search engines so the most important keywords should not be placed at the very end of the meta description. The prohibition of duplication is also valid for Meta descriptions, and hence all Meta descriptions should be differently made. 

  • Measure the speed of the online site

The speed of the online site is of the paramount importance of the website doesn’t load within a short span of time then the visitor will navigate away from that website. Hence it is imperative to check the speed of the site by doing a speed test and also looking at the loading speed of images present on the site. Images are often used for making the website all the more effective in appearance, but if those images are not optimised and take too much time to load, then it will be counterproductive.

  • The view-ability of the website through different kinds of electronic devices

In today's' world it is well known that a site is not just accessed from a desktop computer. Mobile phones, tablets, android devices are the well-known electronic gadgets that are being used for browsing on the internet. Therefore, the site has to be adequately prepared so that the website can be opened on any electronic device.

  • The process of Internal linking

Linking has to be carried out effectively even when internal links are used. Relevant links can be used within a website, but the number should not exceed more than a few for a particular article. The linked page should always have descriptive anchor text.

  • Integration of social media pages

When social media integration is to be done, then it is essential to look into the plug-ins present for seamlessly lining her different online platforms. It is also necessary to observe the effect of the online social media integration on the main website.

Therefore, it can be concluded that many factors have to be evaluated correctly for ensuring proper optimisation of a website. Use the best ones for your site.

About the author

Charlie Brown is a marketing manager greatly familiar with digital templates by He is a typical overachiever with a passion for getting the job done right and bringing his team’s visions into reality. 


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