Top 5 Marketing Trends for Small Businesses in 2017

Today, your small business simply won’t be able to survive unless you market it properly. But when investing in marketing, you have to be very careful if you want to make the most of it. One of the best ways you can make sure that your marketing efforts will pay off is to try and stay on top of the most recent marketing trends in the world of business. That being said, we have come up with a list of top 5 marketing trends small businesses should follow in 2017.

Going mobile

If your business’ website isn’t mobile-optimized, you’re already falling behind. Today, you simply have to make sure that mobile users can access your website and check your offerings easily. Also, you should think about allowing your customers to pay for your products or services from their smartphones and tablets. Not to mention that you can benefit quite a lot from having your own app. 75% of Americans check their smartphones once an hour and 90% of that time they are using apps. Therefore, it’s a perfect time for you to make your small business marketing strategy mobile-centric.

Sending emails

You’re probably thinking “email marketing has been around for quite some time and it cannot really be a hot thing in 2017”. However, in terms of ROI, it’s still the most effective marketing channel. In fact, the results email marketing brings are believed to be on a rise. That being said, it’s obvious you should invest in this marketing channel. Today, you can even send automated personalized email which is not only going to make your customers return once but t will turn them into regular customers.

Turning to influencers

According to recent studies, word-of-mouth tends to generate double the amount of sales paid advertising does. Therefore, another great way to make more sales is to turn to influencer marketing. And with so many influencer Instagram and Snapchat accounts, finding people who can bring your products or services closer to the consumers has never been easier. All they have to do is mention your business on their blog or post a photo of your product and you’ll be guaranteed to generate more sales. So, make sure you contact the influencers and try to come up with a deal both sides will benefit from.

Producing relevant content

There’s no need to mention that consumers are tired of seeing fluffy content and posts that are obviously designed to promote a product. What they want today is content they can actually learn something useful from. So, you should think about ways you can produce more relevant content on your business’ website and share it with your customers. Of course, you should have social media pages for your business, since you’ll need a place where you can share content your customers will love.

Creating effective promotional material

Consumers are always more interested in buying from companies that give away interesting promotional material. Still, coming up with effective promotional material isn’t always easy. The best thing you can do is turn to a company that can help you design your own promotional items such as T-shirts and pens. Today, there are more things you can use as promotional items. For example, you can give away promotional masks for smartphone users. Also, you can have experts at USB Planet design promotional USB flash drives for your customers.

Make sure you stay on top of these 5 trends in 2017 and generating more sales will be a real piece of cake. Just bear in mind that there are new trends emerging every single day and you should always keep an eye on them.