Top New Year’s Resolutions for Small Business Owners in 2020

The new year has entered the fray, and we all need to live up to those resolutions we made toasting deep into the night. If you don’t know where to start, here are the best New Year’s resolutions for small business owners looking to make a big push in 2020.


Get a grip on your website content

Your business website is like your digital store window and you should take care of it as you would a brick and mortar retail location. You definitely wouldn’t be tolerating errors and sloppiness in your store signage, so why not apply the same to your online content writing? Take time to review your website content. Make sure there are calls to action integrated into the copy. It also needs to include relevant SEO keywords whenever possible, so you rank better with search engines. In a way, your digital content is your sales pitch, so you need to ask yourself - would I buy anything from my website?


Focus on social media

To get new customers in the new year, you need to start promoting your business more comprehensively. Finding the method that works best for you might take some time, but, in terms of cost, time, and ROI, you can’t go wrong with social media.If you can afford it, you can hire a marketing expert, and by using Twitter for business and other social media campaigns, they can help you create a long-term marketing plan that you can take over at some point. Start with writing three compelling blog posts every week on your company blog and share them through social media to engage your target audience. You can also try different ads platforms such as Google AdWords and Bing Ads.


Work on your record-keeping

Irresponsible bookkeeping is a highway to losses. Unless you improve your record-keeping policies, monitoring both the income and expenses, you allow for unexpected and often unrecorded costs to chip away your profitability. You can struggle to assess the profitability as long as you wish, but there’s little you can do until you can account for the last year’s finances. Having a seamless record of your financial performance and operations in the previous year can significantly impact your prospects in 2020. If you don’t think you’ll manage everything by yourself, hire an experienced tax accountant. Keep in mind that savings made this way may fill up your budget even after the accountant’s fee is deducted. 


Take some time off

Balancing between work and private life isn’t always easy but it’s critical for the success of your fledgling business. If you keep pushing yourself to exhaustion day after day, you may experience a short-term productivity surge, but at the end of the day, you’ll see both your productivity and efficiency plummet. Every now and then, you need to take a small break and fly away to a destination that will charge your batteries. For example, whoever has been to Australia says that this stunning country offers much more than seen in travel guides. Book your flight today, and see what vehicles are available at car hire at Brisbane airport for the duration of your stay. Taking time to relax and get your mind off the daily grind will prepare you for other important New Year’s decisions you’ve made.   


Find out about your customers

Learning as much as you can about your customers will allow you to make more learned decisions. Who are people who buy from you? Why did they choose you from your competitors? Can you say they will continue to do so in the future or is there something you should adapt in the way you run your business to increase your coverage? Having information like this is invaluable for keeping your customers happy and making sure they won’t the only return but also recommend your business to their friends and family. To learn more about your customers, run a survey on your company’s website or ask people who enter your store to take a quick poll, offering small rewards to those willing to take part.


Delegate more

Small business owners often play many roles as they go about completing different people’s jobs. While from a saving perspective this works great, as your business grows, the amount of work is increasing so that wearing so many hats becomes less feasible. If a small team works at double pace, the orders may get slow, customer support calls unanswered, etc. To avoid this, keep track of how you spend your hours to identify the most demanding tasks. If your current employees can’t take on the bulk of those tasks, consider outsourcing those tasks to a company who can complete them as a service.


January is a perfect month to reflect on your company’s progress and refine the business-related New Year’s decisions you’ve made. As with anything we promise to do, we need to keep working on it to succeed.


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