Top Ways to Market and Grow Your Blog

Blogging is an exciting way to demonstrate your expertise and share knowledge with the world. With so many site-builders, web tools, and platforms at your disposal, setting up a blog these days is an easy task. However, marketing your blog and growing traffic is another thing entirely. If you’re new to the world of blogging, the tips below can help.

Generate an Email List

Building an email list is one of the most effective ways of promoting your blog and keeping your readers engaged. As you build your list, you can send out targeted messages to key areas of your demographic. An email list is also useful for promoting your latest posts and to let your audience know about any new products, services, or events.

There are several tools you can use to build an initial email list, such as OptinMonster, Scroll Box, and the SumoMe plugin. While sending out your campaigns, you’ll also want to make use of email signature software so that you can remind users about who you are and include social media icons for your blog.

Create Valuable Content

It’s all well and good if you can promote your blog, but are you producing consistently high-quality content? To ensure that your audience is engaged and willing to come back for more, you need to be making content that not only appeals to your demographic, but that also adds value.

To get this right, you need to establish who your main audience is and what their interests are. Once you start pumping out excellent content, make sure it’s regular so that your readers also know when to expect new articles. Recruiting guest bloggers is another great way of diversifying your content and expanding your reach.

Engage with Your Audience

One of the biggest mistakes that bloggers make is to simply churn out articles, hoping their audience will engage with them. But the key to successful blogging is to generate a community around what you’re doing. This includes engaging with your audience, whether it’s answering questions or even asking them yourself.

Another important element of engaging your audience is to utilize different platforms. While writing is of course your main thing, you should also make use of video and podcasts to create a sense of community. The more you make connections with your audience, the more likely they are to engage with your content.

Leverage Social Media

Social media is king when it comes to promotion. But while it may be tempting to use all the platforms equally, it’s important to remember that they all serve different purposes. Instagram, for example, isn’t the best place to promote blog articles. However, it is a great way of sharing main ideas connected to the subject of your blog, whether it’s through quotes, video clips, or images.

According to Quick Sprout, the best platforms for gaining traffic to your blog are:

  • Facebook
  • Twitter
  • Pinterest
  • LinkedIn

 

Generate Newsletters

If you’ve built up a solid email list, blog newsletters are another great way of promoting your content. Weekly or monthly newsletters allow you to promote key articles and inform your readers about updates or changes to your site. Newsletters are also a great way of developing community as it gives you an opportunity to ask for feedback or set up campaigns that get your audience involved.

Get Knowledgeable About SEO

While promotion tools and techniques are fantastic for generating traffic, it’s also vital that you know the basics of SEO (search engine optimization). With so many blogs on the world wide web, you’ll want your content to be found among the noise. While getting this right can be tricky, knowing the basics of keyword research will go a long way. By figuring out what keywords your audience might be searching for, you can then implement a keyword strategy into your posts. If you’re new to SEO, plugins like Yoast can help, as can getting in touch with a digital marketing specialist.

Guest Post

If you have the time, writing guest posts on other websites or blogs is another great tool for promotion. Not only do you get to expand your writer’s reach, but you can also use those sites to promote your own blog. While this can be a time-consuming task since it involves producing more high-quality content, it is another tool at your disposal that can help you increase traffic to your own site.

Comments

Post new comment

The content of this field is kept private and will not be shown publicly.
CAPTCHA
This question is for preventing automated spam submissions.