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Unique and Effective Tips to Get Your Business Noticed
by Anita Ginsburg Fri, 09/02/2016 - 10:30
With thousands of businesses in every industry and niche, how exactly does one distance itself from the herd? To say it's difficult for your business' brand to get noticed is an understatement. Every technique you can think of and channel you can tap into has already been tried out and tested by other market participants. Getting noticed requires a unique and effective aspect to marketing your brand to consumers and investors. Here are four you can easily test out yourself.
Use Social Media Effectively
Social media has become this dull and overly used platform for marketing and selling products and services. While the style has indeed proven itself effective, there are many other things you can do with these social media platforms, like Facebook and Twitter. Nonstop yapping about your business on social media can turn you into a bore in the eyes of users. Instead, combine your marketing posts with interesting links and content that are relevant to the market. It's easier for users to recall posts that actually helped them achieve something or at least informed them of an interesting story or topic.
Invest in Quality Products
From prototypes to trade show samples, investing in high-quality products is a simple but powerful way to market your brand distinctly. Consumers are bound to remember the sleek curves, glossy finish, sturdy grip, and other characteristics of a product that was crafted with only the best materials and processes possible. For those in the restaurant industry, using foods with quality ingredients, like bread from Klosterman Baking Company, can keep your customers coming back for more. No matter your industry, if you don’t use quality products, your customers will notice.
Build a Strong Referral Program
Ask your circle of friends and family and your employees' respective circles to get the word out about your brand. A referral program can accelerate your brand's ability to increase its user base by expanding from mere followers on Facebook, Twitter, and other popular social media platforms. With the savings you get from avoiding exorbitant marketing costs, you can redirect it to your customers through a rewards program for every successful referral.
Have Catchy Marketing Material
Brands like McDonald's and Coca Cola have been pioneering in their respective industries for decades. Part of this billion-dollar-per-year success is due to their interesting and unique marketing content that never fails to convert viewers into paying customers. When directing a marketing video, for instance, make sure the content is actually humorous but at the same time clear with what it wants to convey to its target market.
Ultimately, the key to getting noticed is to do something that's refreshing, relevant, and easy to adapt to within the industry. On the same note, you don't want to complicate things by introducing new concepts or laborious procedures that your users must relearn.