John Tschohl

About the author

Author bio

John Tschohl, an international service strategist and speaker, is founder and president of the Service Quality Institute in Minneapolis, Minnesota. Described by Time and Entrepreneur Magazines as a “Customer service guru,” he has written several books on customer service, including Loyal for Life, e-Service, The Customer is Boss, Achieving Excellence Through Customer Service, Ca$hing In and Empowerment: A Way of Life. The Service Quality Institute has developed more than 26 customer service training programs that have been distributed and presented throughout the world. John’s bimonthly strategic newsletter is available online at no charge. Visit and



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