Using Promotional Products for Your Start-up or Small Business

Promotional opportunities can be a critical concern for new businesses and start-ups, which owners should take seriously. Offering promotional products can allow new businesses to make a bigger splash during promotional events, tradeshows and expos. Investing in the opportunities and merchandise that can ensure your start-up enjoys greater brand recognition may prove to be a key part of your overall business strategy and promotional efforts. For example, giving away or awarding HALO custom backpacks to customers who will wear them around campus or on their daily commute can help you expand your brand awareness and attract new business. 

Build Relationships through Marketing
Offering branded promotional items during sales events and as part of packaged purchases is a great way for new businesses to begin building better relationships with their valued customers and clients. Solutions range from cost-effective marketing options like branded stationary and office supplies that can serve as a calling card for your business to custom backpacks and other more substantial items that can allow you to turn your customer base into a long-term marketing resource.  Investing in the right promotional products can provide start-ups with many ways to enjoy more sales success. 

Create Awareness with Promotional Items

Select promotional products based on your marketing goals and your target market. If you want to create awareness at an athletic event, considering using branded water bottles or rally towels. If you want to have your contact information in front of your office clients’ at all times try offering promotional calendars, pens or even a coffee mug that will stay on their desks at work. Invest in high end branded items if your clients expect luxury and high quality service from you. Look for touch screen cleaners, usb chargers and other technology items that are growing in popularity, but are cost effective when you have a large trade show or event. The best way to raise awareness is to match your promotion with your goals.

Look to sites like HALO Branded Solutions that offer a full range of promotional items, goods and the high quality merchandise that will help you make a bigger impact on your potential customer base. Seeking out and making use of the best resources and promotional opportunities is never a concern that new business owners can afford to overlook or leave to chance. Investing in promotional items will provide you with the perfect way to generate greater brand recognition and awareness within the market, improve your customer relationships and make the most out of any marketing drives or promotional events that you may consider in the future at a lower cost per impression than most other advertising vehicles such as print and broadcast media.