Using The Right Sign To Boost Your Business

A business sign can be a major selling point that attracts every potential customer that is within sight of it. Or, it could be a big branded monument everyone ignores.

For you to get the most benefit out of your sign, you need to first work on your brand logo. Your brand logo is what signifies your business. It is your crest and the first thing people picture when they think about or hear your business name. This means you have to make sure your brand logo is meaningful and easily recognisable. A brand logo that is indiscernible from a host of others simply means your business will be faceless among its throng of competitors. But with a distinctive logo that immediately attracts customers, your business sign is bound to successfully attract people to your business location.

Also your business’ logo on its sign has to be consistent with the brand logo you use on other platforms. You cannot advertise a slightly different logo on social media, and a different one on your branded goods, with another on your business sign. This will only cause confusion among consumers so make sure your brand logo is consistent across various platforms. If any change is made to it, that change must be reflected everywhere else that the logo is currently being advertised.

But it’s not just about the brand being advertised on a sign. According to Sav-On-Signs of Long Beach, California, successful business signage should be hard to ignore and will immediately stand out.  With the above statement in mind, let’s now consider the best ways to design a sign to boost your business.

1.  Colours.

Attractive colours that will immediately catch the eye of those passing by should be used. But make sure to avoid using colours that clash unpleasantly or colours that render certain aspects of a sign illegible. Keep it simple and make sure the colour used for words are legible and stand out clearly from other colours on the sign.

2.  Lighting.

To ensure your sign doesn’t go unseen, you can have lighting effects applied to boost their visibility. For example, flashing neon can be embedded in the words on the sign to catch the eye of onlookers. Or, LED lights can be used to directly shine a light on the sign. Doing either ensures the sign is visible either day or night.

3.   Font.

Use large and clear font that clearly states your business. Also, type of font and colour of the font should indicate your sort of business. That is, formal characters with sober colours will better serve for a formal business establishment. But for a more light hearted business venture, a playful font in a loud bold colour(s) might serve better.

4. Location.

The location of the sign is also important. A sign should always be placed in an elevated position where people from both far and near can easily spot it. A hidden sign is an unseen sign, and unseen sign means no one will even know of your business operating in that area.

If your current sign isn’t effectively advertising your business, then maybe it’s time to consider changing it or augmenting it for better results.

About the author

Hello I am James I am a business man, journalist and social media expert from SocialQ.co.uk. I am very approachable and love to share good quality content. Always looking to explore new opportunities and help where he can.

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