What Can Digital Guerrilla Marketing Do For Your Business?

We all know that having an appropriate web design is absolutely crucial for any type of business. With a proper website, your business can reach unimaginable heights, but it requires some planning, organizing and some strategic skills. A website is very important, even on its own, but simply making it and hoping for the best is not a smart option. You need to make a marketing strategy so you can get the best out of your website and maximize its full potential.

One of the most common marketing strategies these days is definitely the use of digital guerrilla marketing. As many business owners try to save money or simply don’t understand the importance of marketing strategies, quite a number of online businesses seem stale and unoriginal. Digital guerrilla marketing has a specific goal of breaking this blandness and making your visitors become the part of the promotion you’re making on your site.

It all sounds great in theory, but in real life, there are some things you really need to understand if you’re planning a digital guerrilla strategy for your business. Luckily, we’ve scoured the internet and we’ve found some great tips and guides for planning out a successful digital guerrilla marketing strategy. So, let’s not wait any longer, and let’s learn more about it.

What Is Digital Guerrilla Marketing

To put it simply – digital guerrilla marketing is a form of marketing technique which utilizes unusual and unconventional tactics and methods to increase customer reach. So basically, what guerrilla marketing represents is making a permanent and definite impression and creating a social stir. The goal of online guerilla marketing is to discover the best and unexpected ways to reach the target audience and involve them in the process.

The most common thing with digital guerrilla marketing is the excessive use of imagination, creativity, and energy. It’s clear that this makes the surprise factor the main goal of this marketing strategy. Approaching your visitors and customers in a more personal and memorable way makes them more valuable to your cause. Digital guerrilla marketing strategies often use the conventional marketing techniques to help them out. Billboards, posters, media and basically any marketing tool there is can be used to help boost a properly planned online guerrilla marketing strategy. This form of marketing was named in a book called “Guerrilla Marketing”, by Jay Conrad Levinson in 1984, and it never stopped evolving to these days.

Why Should You Use Guerrilla Marketing For Your Business

If you’re planning on having a serious marketing strategy, you need to do some serious research. First of all, you must be absolutely certain what you wish to achieve with the guerrilla marketing strategy, and what your target audience is.

Various studies have shown that social media is one of the most important channels you need to address when it comes to successful guerrilla marketing strategies. There is more than a billion users on Facebook and over 250 million active Twitter users. Twitter users are most active between 10 and 11 pm while using Instagram can help you boost your engagement with more than 200 million users. Google+ has over 350 million users and the majority of them are from the technical field. Also, more than 65% of their users are male. Another amazing thing that social media created is the Web Push Notifications. They represent quite the effective way to improve retention, revenue and user engagement through mobile. Web Push allows you to reach your customers even when they are not on your website, so you can remind them, or inform them of your new offers or personalized service availability. You can really enhance the communication you have with your customers with push notifications and with smart use of social media marketing.

With all of these numbers, it’s easy to understand how using social media to your advantage is something that can help you out in a long run. Properly planned guerrilla marketing strategies can make your online presence quite noticeable, and that, in turn, provides your website with high traffic and more income. So if you’re still wondering if the digital guerrilla marketing is for you, here are some things to consider.

Which Are the Most Common Digital Guerrilla Marketing Techniques

One of the biggest advantages of online guerrilla marketing is definitely the fact that it can be quite affordable, and it can be implemented easily. Some of the techniques used in this marketing strategy have proven to be quite useful, so they became somewhat of a standard. Here are some of those techniques.

  • Using the proper imagery – Using the right visuals is always important on your website and in every aspect of your marketing campaigns. With the evolution of the internet, marketing evolved too, and nowadays, most people are looking for certain aesthetics when it comes to online marketing. Using visual aids in CTAs, as well as using relevant photos and proper web design is crucial for a successful guerrilla marketing campaign.
  • Storytelling – Another really important part of your marketing campaign should be the engagement of your visitors and customers. In order to really get them to care about you or your business, you need to tell an engaging story. With Digital guerrilla marketing campaigns, reaching a lot of people is quite easy, so make sure your written content is engaging and that it stirs emotions with your customers.
  • Being unpredictable – The key to a successful guerrilla marketing campaign is to do something that wasn’t seen before. If you’re trying to copy some great campaigns from the past, chances are that your visitors and customers have already seen it. This basically spoils the surprise for them, and you eventually lose them. Try to be original, as hard as it may seem. With unexpected campaigns, you really make a very strong impression with your customers, and most of them become a part of that campaign as they spread the word about it. You can only achieve this if you’re original.
  • Regular publishing – You need to make your website fresh. Best way to differentiate your own brand from everyone else is to make sure you publish fresh content regularly. For example, Google did this with their doodles, which soon became somewhat of a trademark. Ikea made an app which makes you see how their furniture would look in your own place, so there’s another thing to consider. Engaging your audience offline as well as you do online should also be something you should think about in terms of your guerrilla marketing strategy.
  • Send a strong message – Make sure that the message you’re sending out to your target audience is clear and precise. Don’t be afraid to use it as much as you can. When the message is strong and clear, and you have your audience engaged, it’s almost as putting the lure on the hook. You can replicate the message and use it through all of the content you have on your website in order to ensure its impact.

Merging Guerilla Marketing With Your Web Design

Let’s get back to the question of web design for a bit. We’ve already defined that having a good-looking and fully functional website is essential for your business, but now we need to think about it in the terms of online guerrilla marketing.

One of the most important, if not the most important thing you want to achieve with digital guerrilla marketing strategy is that you need to get as much free promotion as possible. To do this, you need to create such content that people would like to share through social media and through different channels. If you have a great campaign, but your website doesn’t suit it, you won’t have that good of a time.

Make sure your campaign follows the visual identity of your website. Better yet, before you embark on strategy planning, organize your web design process in such a way so it can fully correspond with the potential guerrilla marketing strategies you may implement in the future. Use smart and original 404 pages; be funny and witty, as people generally love humorous elements. Think about your website as a platform for any marketing activities you would like to implement and work with that in mind.

Examples of a Good Digital Guerrilla Marketing

Some of the best examples of online guerrilla marketing come in different forms. You’ve probably seen or went through most of them during your time on the internet, but nevertheless, they did great and achieved its purpose in full.

Viral content is one of the most popular ideas when it comes to guerrilla marketing. If you remember the ice bucket challenge, we should say no more. The aftermath of that viral action lead to the collecting enough money for the ALS research, so it was both popular and extremely useful. Online quizzes, blogs, and articles and Facebook contests are also great examples of well-planned and easy to pull off campaigns, which in turn help your business become more popular and establish a brand. Internet memes, Twitter posts, infographics and interactive events are just some of the examples of great thinking when it comes to digital marketing guerrilla strategy, and it all comes down to what you wish to achieve, and research behind it.

Wrapping It Up

Whether you have a small or a big business, a website with tons of visits from all over the world, or just some local traffic, using guerrilla marketing strategies can help you significantly. You need to make sure you understand how to lay it out, and you need to think about web design and implementing the right tools before you start the campaign itself. And another thing – don’t be afraid. Guerrilla marketing has been around for quite some time now, with the right approach and some help from these guidelines, you will have your own guerrilla marketing campaign ready in no time.

About the author

Leila Dorari is a Sydney-based freelance writer who is passionate about the ways small businesses can advance implementing even only the small changes. Currently, she is spreading the word about how they can benefit from using quality video conferencing solutions.

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