What Customers Want from Your Loyalty Program [Infographic]

Loyalty programs can be incredibly effective not just for retaining existing customers, but also attracting new customers. They are highly popular with modern consumers, with 4 out of 5 Generation Z consumers signing up to loyalty programs in exchange for deals, discounts and offers.

However, when it comes to running a loyalty program, many businesses don’t know how to get the most out of it. Consumers often feel that there are too many things to keep track of in loyalty schemes, or that the process and rewards aren’t communicated clearly. If someone isn’t that sure what they’re signing up for, is it any surprise that they would be reluctant to sign up?

If a business decides to operate a loyalty program, it must leave customers in no doubt as to why it is worth joining. Tell them clearly how they can join and how they will be rewarded for their continued custom. If customers know that they’ll get notable discounts for spending a set amount of money, for example, they could well be incentivized to sign up to the loyalty program. Another good option is to incorporate customer participation into your loyalty scheme. This interactive element is often attractive to consumers, who will engage with it a lot more than if the program simply involved them signing up and existing as a member afterwards.

This infographic from Colourfast (http://www.colourfast.com/) advises businesses on how they can run loyalty programs effectively so that the costs involved in setting up the program will be recouped by customers continuing to buy from them. Loyalty is hard to generate, especially in a crowded marketplace, so getting it right and securing a long-term customer is well worth it.