Why Businesses Require A Mobile App To Sustain In 2018?

Smartphone adoption continues to evolve at a fanatic pace instead of being a luxury for all businesses. Featuring a host of reliable applications, mobile devices turns out to be the absolute best at what it does. Whatever your need is, there is always an application available at your service. As a result, businesses require to keep their pulse on emerging trends to avoid disappointing customers and falling behind competitors.  

If, in your opinion, mobile apps are for big brands only. I am sorry, you are totally mistaken. But the matter of fact is, mobile apps are one of the easiest ways to create the next big thing whether you work for small, medium or a fortune 500 company. Do you know that on an average, people check their smartphone 150 to 200 times a day? Looking at the present marketing condition, companies are bound to create something beyond a user-friendly website- probably an intuitive mobile app. However, an app isn’t a cure-all, but it definitely possesses an ability to bridge the gap between virtual and physical worlds.

As soon as you Google the term Mobile is everything, a plethora of charts, graphs appear stating the need for such devices across the globe. In fact, the moment when you realize, you have just left your smartphone home. It feels so helpless, isn’t it? Apart from this, let’s not forget that any business, be it a startup or an established corporation is meant to serve its end users. Thus, it becomes very crucial to keep your end users at the heart of any business idea. Coming back to the reasons why mobile application development shows better feasibility as compared to other tech ideas, let’s discuss it in more details.

1.    Visibility

Like I said before, we tend to check our smartphones every now and then whether it’s out messaging app or shopping app, booking movie tickets, etc. These handful of applications are being used at regular intervals but that doesn’t change the fact that each user requires unlocking the phone, scrolling, and scanning through the app for a while. If we think in terms of business, you can take this as an advantage. After all, a human mind unconsciously does record every image and text (or well-designed app icon!) it comes across — even if it happens unnoticed.      

2.    Personalization

Personalization always acts as an X-factor. Whether it’s a physical product or a mobile app, users irrespective of age and other demographics would prefer solutions that offer a personalized experience. App development provides a great opportunity for one to customize content. In addition to this, one can easily track user engagement and use the same information to provide more customized updates and recommendations. By tracking, one can even monitor the real-time location of each user to provide specific geographical content.

3.    Market in multiple ways

Have you even realized the fact that developing an iOS and Android apps can help you in bringing together multiple marketing tactics and make them work more effectively in your favor? In fact, it has already proven that apps provide small businesses with an easy, effective way to recognize and reward customers. In addition to this, the developed app can communicate with customers at any point of time, no matter where they are. All you need to do is send a message regarding the upcoming sale or announce a special event, and do not leave things there! Try confirming their registrations. According to several studies, 60 percent of mobile users open such messages, and 40 percent engage with the app immediately after receiving them.

4.    Cultivate Customer Loyalty       

Do you see the app as an essential way to provide more value with your products and services to keep your customers happy and loyal? You probably don’t or else you won't be reading the post. However, this can end up becoming a huge problem do you know why because your competition does see what you can't. Developing an app from a reliable mobile app development company will allow you to directly communicate with your reliable customer. Methods like In-app purchases, ads and promotions will have a greater impact on the end customer as compared to those conventional roadside banners, social media ads, and email marketing.  And speaking of cultivating brand loyalty, Starbucks is one of the best examples worth taking into account. Have you checked the unique star point system in their app? It rewards a customer whenever he or she visits a nearby outlet. Which means a user requires to stay loyal and keep coming back to earn more and more rewards.

5.    Build Brand and Recognition

A mobile app is something that can greatly contribute to your brand awareness. Let me break down the topic down into two aspects for you; combining these two aspects will make your app a true winner:

•    Brand- I personally find a mobile app as a blank billboard sign where businesses can do whatever they want with it. Right from stylish to hip, functional, shocking or informative, you can create an app the way you want. But make sure to create an app that features something your customers will love, while at the same time is well branded and beautifully designed.

•    Recognition- Have you ever come across the term “effective frequency”? For those who have known the field of advertising must be knowing this. A rule of thumb says, hearing and/or seeing your brand approximately 20 times is what will get you truly noticed. So, the more often you can get customers involved with your app, the sooner they will be inclined to buy your product and/or service.

So that’s all for now! Either way, you go, the real pleasure of developing an Android application can be felt when you actually go for it.

About the author

Vikash Kumar is an Online Marketing Manager at Tatvasoft Australia, an Enterprise level Mobile application Development and Software development Company in Australia. Apart from his profession, he also has a passion of blogging in which he shares his expert advice on Enterprise Solution and cloud services.


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