Why Doesn't My Restaurant Site Show Up in Search Results?

One of the most frustrating things for people with new websites is doing an Internet search for the terms there vying for and finding out that they don't show up until very deep into the listings. This happens for specific reasons. Understanding them can reduce your level of frustration and, if necessary, give you some ideas as to what you can do to improve your search engine ranking.

New Sites

New sites will take some time to get listed in the search engine results. There is basically zero chance that you're going to put a website up one day and have it show up in the search engine results the next. The most important thing for new websites is making certain that the content on them will get them associated with the relevant keywords. For restaurant website design, this will mean setting up the site so that you're associated with the type of food you serve, the ambience that your restaurant, the price range of your dishes and the city in which you are located. It takes time to get in the listings for any of these things.

Bad Copy

There is a particular technique that search engine optimization experts use where writing copy is concerned. The copy generally contains keywords that need to be associated with your site by the search engines. At the same time that keywords are deliberately placed into the copy, the content has to be useful in some regard and has to offer actual information. A search engine optimization expert can redo the copy on your site to make certain that it gives the right impression to the search engines regarding what your site is about. This is a vital part of restaurant web design.

Bad Programming

There are plenty of people out there who advertise themselves as restaurant website designer who are nothing of the sort. In fact, anyone with a basic web authoring program can build a website. The problem arises when the programming used on the website is not up to web authoring standards. When this is the case, search engines will tend to ignore the site because they either will not be able to follow the links or because the programming's so bad that they will opt not to include it in their indexes. Hiring professional programmers is one way that you can make certain that your restaurant web design increases the chances that your site shows up in the search engine indexes as soon as possible.

No Updates

Even though a restaurant site really only exists to promote a business, it's a good idea to add content to your site on at least a fairly regular basis. Search engines are interested in sites that are constantly providing new information to visitors. If you want to make certain that your site shows up high on the search engine rankings, offer content that really gives your visitors a reason to show up aside from booking a reservation. Updating this content regularly will ensure that the search engines realize that your site is interesting, full of new information and that it is probably more useful than competing sites to your customers. Restaurant web design is a project that, to some extent, is an ongoing effort.