Why It’s Important to Incorporate Responsive Web Design

People view websites on a range of different devices every day. They may switch from their smartphone to a tablet and desktop during a short period of time, and if your website looks entirely different on each device, there could be some issues with people deciding to get a better experience elsewhere.

Responsive design is a must for any business, and if you’re looking for reasons to incorporate it into your design, then a big one includes streamlining it with Google recommendations. This is just one of the many reasons why you should make this change, so taking advantage of some of the significant benefits will help your user journey and keep customers engaged on your site.

If you’re thinking about revamping your site to include responsive design, take a look at why you should start to make the changes sooner rather than later.

Mobile technology

More people are using their mobile to browse and shop the web so making your site responsive to all device sizes is essential to give your customers the best user journey. Some businesses perceive a mobile website as a mini version of their desktop version, but if you don’t incorporate everything as per your regular site, you will be turning customers away. People are making more purchases via mobile devices than ever before so ensuring your shopping cart is optimized to make these buys as fast as possible will help to reduce cart abandonment. Streamlining these functions is important to enhance conversion rates, and hiring the services of an e-commerce expert to design and implement changes can help tailor development to your brand and aesthetic. Click here to explore the options of BigCommerce web design and how Eventige can help you streamline your UX goals.

Performance in search engines

Back in 2015, Google announced changes that related to responsive web design. These adjustments in ranking on search engines would see sites that are not fully optimized for mobile devices start to flag in the results. This was just the first stage in the implementation of updates for Google, and more recently the introduction of mobile-first indexing is starting to take place. This could mean in the future if your site is not using a responsive design then you will not be favorable in search terms as opposed to your desktop version. With more people using smartphones, this may eventually see the mobile index take over the desktop version.

User experience is the most important factor of responsive design, and if you are not listening to customer needs, then you are putting yourself in a negative situation, which could potentially harm sales. Also, implementing this into your web design can help create a smooth transition between other business areas such as SEO and digital marketing. With each element working in harmony, your site will be in a great position to boost its organic search and mobile-friendly parameters. If you haven’t changed over, now is the perfect time to switch.