Why SEO Is Important For Your Businesses than Ever [7 Reasons]

Whether you agree with me or not, but search engine optimization is booming like hell. From a small scale startup to a large multinational corporation, everyone is leveraging this online marketing technique to grow their business, traffic, online visibility and a lot more.


So, in today’s blog post, I am going to take you through some 7 reasons why SEO is important for your business and how you can benefit from it.


Benefits of SEO for your business or website:


1)  Site experience

This is one of the most important benefits of SEO. Understanding what your users and target customers want is of utmost importance for any business. Also, this is not a one-time activity because customer’s needs, wants and behaviour change with time.


If your targeted customers don’t find what they are looking for on your site, they may soon abandon it and might visit your competitor’s website. Also, Google will take the notice of this and it might de-rank your site from search engines because of a poor experience.


Google keeps a close eye on the behavior of your audience on the site. If at all, Google comes to know that your site is creating a poor user experience, then you are into trouble.


This is where SEO comes into the picture.


If you are well versed with all the SEO rankings factors and techniques, then you might be aware of the fact user experience is a ranking factor. With the help of SEO, you can take control of your website’s activities like navigation, design, structure, content and layout.


All these activities positively contribute towards creating a better user experience.


2)  Visibility

Better rankings on search engines like Google will ensure that your site attracts more eyeballs. This ultimately increases your brand awareness, site visibility, and product and service awareness as well. 


SEO helps you in creating and sustaining an online buzz about your website. This helps you in creating brand recalls in the minds of your targeted audience, provided that you are ranking on the 1st page of Google.


Therefore, with the help of SEO, you can create a buzz about your brand by leveraging techniques like link-building, guest posting, image submission, business profile creation and a lot more.


3)  Trust

Trust is one of the most important factors in business. If you can win over the trust of your customers, then nobody can stop you from generating sales, conversions and taking your revenue to the next level.


Search engine optimization is the activity that will help you in building trust, credibility and authority in the market.


Today, people blindly trust the information that Google provides. In such a scenario, if your site ranks on the first page of Google, people will ultimately trust your business, brand and content.


They will develop a feeling of positivity over your brand which is ultimately lead to getting more sales and conversion.


4)  Increases traffic

Traffic is the currency in the digital marketing world. If you are able to get a good amount of traffic on your site, then you’ll automatically see a spike in your sales and revenue. With the help of Good traffic, you can monetize your site better, generate more leads, get more conversions and create a following of loyal customers.


Google being one of the largest search engines in the world with more than 90% market share in search can help you with increasing the traffic on your site.


Various studies have suggested that the first position on Google search would gain, on average, 27.34% more traffic of the total search volume potential than the second position.


Suppose, if a particular keyword has a search volume of 10000 per month and if you are ranking on 1st spot for that keyword, then your site will easily get 2000 traffic per month.


This will happen only when your site is well optimized via SEO and ranking on the top spot.


5)  Gives you insights

Another benefit of search engine optimization for your business it that it gives you great insights into your audience. In fact, you can also keep an eye on your competitors SEO strategy using various SEO tools, apps and software.


Google Analytics is a tool that will give you insightful data about your customers like demographic profile, which browser they use, which country are they from, which language they speak and so on.


By using such data, you can create more personalized content and satisfy the needs of your users better.


Besides this, you can also get insights into your competitors SEO strategy using tools like SEMrush and Ahrefs. This will help you in planning your own SEO strategy that works like charm.


6)  Free of cost

This is yet another benefit that all businesses can get with SEO. If you are starting a new venture or business, I can understand how much budget is important for you. As a newbie business owner, you tend to spend of budget wisely on business activities like marketing, operations, tech, service and a lot more.


While most of the newbie business owners bank heavily on traditional marketing activities that barely gives results. In my personal opinion, you can try your hands on SEO.


SEO is almost free of cost. Meaning, it does not require heavy cost like other digital or traditional marketing activities requires. If you know a bit of content writing, then I can say on record that SEO will be 200% free of cost for you.


When you implement SEO strategies, you don’t need to spend a penny on paid ads to rank on Google. You can earn your organic rankings over time by implementing white hat SEO techniques.


7)  Attracts local customers

The last on this list of benefits of SEO for business is that it helps in attracting local customers. Within SEO, there is something called is local SEO. It is a strategy that will help you in ranking your site for the localized keywords or keywords that target a particular state, city, location or country.


Over the past few years, local search queries have increased on Google. Hence, optmized your site for local keywords can prove to be beneficial for you.



 SEO is a type of digital marketing activity that benefits you in long run. It is earned media channel that will help you in generating traffic, increase sales, conversion and generating more leads.


However, you should keep in mind that SEO does not give quick results. It takes time around 6-12 months to see fruitful results from SEO. If you keep on doing SEO for 6-12 months then you will surely see a spike in organic traffic and ranking

About the author

Vikash Kumar is an Online Marketing Manager at Tatvasoft Australia, an Enterprise level Mobile application Development and Software development Company in Australia. Apart from his profession, he also has a passion of blogging in which he shares his expert advice on Enterprise Solution and cloud services.


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