Why Your Business' Online Presence Could Be Sabotaging Your Sales

You've heard that an online presence is vital for business, so how is it possible that yours could be having the opposite effect? Unfortunately, this happens with businesses as they learn to perfect their online image. Here are a few ways you may be sabotaging yourself.

Your Website Looks Unprofessional

There are many ways that your website could be off putting to customers. If your design was on the cutting edge five or ten years ago, it isn't any longer. Your site may look amateurish or contain typos that make potential customers question your attention to detail. Your site may lack easy access to the relevant information customers are looking for. Simplicity and ease of use on mobile devices are important and shouldn’t be overlooked. Consider utilizing the resources that companies like Compusmart Solutions provide by increasing productivity and communication with improved software options.

Your Social Media Usage is Clumsy

Make sure your accounts are active and personable. Post enough that your followers are gaining useful information that is beneficial to your company but don’t be spammy with your posts. People will easily unsubscribe from you at the click of a button. Unless it is a part of your mission statement or business strategy, you should avoid commenting on controversial topics such as politics and religion on social media. Use social media correctly and it can be the most helpful outreach tool your company has.

Your Customers Are Unhappy

It can be upsetting to log onto an online review site or social media account and see a scathing review of your services by a customer. It may feel even worse if you suspect the reviewer is not being entirely truthful. However, it is important to resist the urge to lash out. A business can turn a poor review into a golden opportunity by responding to unhappy customers with politeness and a solution. Even if you don't win back that customer, others will see the response and see your company in a positive light.

Your online presence isn’t something you can establish and then neglect as you get busier with other aspects of your business. It requires monitoring and consistent updating across multiple channels to ensure that you are effectively reaching your customers. With today’s technological advancements, a business’ online image is possibly the most important element of success. Learn from your mistakes and perfect this area of your business by hiring a digital marking specialist to give specific focus to your weak spots.