Is Your Business Marketing Approach Dialed-in?

In a day and age when so many companies are vying for the attention of consumers, having the right marketing message can go a long way in swaying customers to your business.

Stop and think for a moment…. How many marketing pitches do you the business owner get as an everyday consumer? Whether they be through the traditional mail, email or via mobile devices, you’re likely bombarded on a daily basis by companies wanting you to try and/or continue using their products and services. At some point, you might say enough is enough.

Given that thought, how do you strike the right balance between reaching out to consumers and offering loyalty programs and more and not driving them away?

Survey and Study

One of the best ways to gauge the interest of consumers for your product or service is by doing a non-bothersome survey.

Just what is a non-bothersome survey? Ok, it isn’t one that comes with the header “non-bothersome survey” on it.

It simply means sending a short and informative survey via email, mobile device or even regular mail that asks the consumer a few simple questions.

If your product is something like Internet plus TV, the marketing questions can be along the lines of:

• Approximately how much television do you watch in a week/month?
• What kinds of shows do you typically watch (news, sports, entertainment, history etc.)? This will give you a better profile of the viewer;
• Are you willing to spend additional money for more viewing options? If the answer is yes, you can then provide them with some of the added choices;
• Do you spend much time on the Internet at home for personal and/or work reasons? If so, this is a great time to pitch them on the ability to save money on bundling their needs.

As you begin to embark on 2015, sit down and take a look at your previous and current marketing initiatives.

What kind of results have you derived from them and what sort of feedback are you getting from consumers?

While just about every business owner would like to tell you and even believe it themselves that they offer stellar marketing campaigns and customer service for their customers, the truth is that is oftentimes not the case.

As companies go from one project and/or emergency to the next, the daily tasks sometimes slip through the cracks.

One of those daily tasks is making sure that you’re always coming up with new ideas as a business owner, thinking about tomorrow instead of today.

When you’re dialed-in to what the customer wants, he or she is much likely to be a perennial customer and not a one-time flash in the pan.