10 Marketing Trends that Integrate Digital Signage

The marketing paradigm continues to evolve with time. For your business to be successful, you need to adopt effective and innovative marketing trends. Let’s have a looks at how you can make use of these trends by using interactive technology.

1. Embrace the model of customer experience

We have long moved away from the traditional form of static advertising and embraced new ways of creating an engaging customer experience. Interactive touchscreen digital signage has assisted in creating exceptional customer experience. It also helps in tracking and reporting that experience, and you can use the data obtained to increase conversion rates.

2. Ad-blockers

People hate in-your-face marketing of things that are not important to them. To effectively advertise to a customer, keep your ads relevant by delivering an experience that is insightful and valuable yet fun and interactive. This way, rather than advertising at them, you engage with them.

3. Use 3D marketing

3D technology is becoming increasingly mainstream. You’ll be able to bring your products to ‘life’ by merging your interactive experience to 3D technology as it evolves. This can be achieved through sales presentations, product demos, and virtual tours.

4. Social media marketing as a channel

You need to realize that social media is more of the seasoning than the dish when it comes to marketing. The social media marketing channel accents your main marketing campaign, empowering potential customers to share their experience and creating the much sought-after organic buzz.

5. Employ an Omni-channel strategy for retail customers

The Omni-channel strategy, which merges physical and digital channels, provides a wholesome customer experience. Interactive touchscreens can helps customers obtain product information, watch videos, read reviews, check availability and find related products in the store.

6. Use big data

An increasing number of interactive applications have made it easy to mine, manage and translate data for improved sales and customer experience. Such software lets you understand interests, buying behavior, patterns and loyalty, which helps you develop useful strategies to cater to your audience.

7. Mobile apps

Get a mobile experience for your business to avoid fading into obsolescence. Custom interactive mobile apps can broaden your Omni-channel strategy or provide a remarkable interactive mobile customer experience.

8. Use of videos

Millennials prefer to get their information on YouTube rather than other traditional sources. Therefore, video is a must-have if you want to reach this large audience. Integrating video into your in-store experience can work wonders for your products.

9.  Content

Great content should be contextually relevant and sharp, allowing users to access important information in a fun way. It needs to be easy to navigate as well as intuitive. It also needs to be short and to the point. Finally, it needs to be expansive.

10. Results

Monitoring your results ensures that your marketing team knows exactly how to improve its marketing strategy. Obtaining the right touchscreen software that provides these results and metrics makes the job easier for your marketing team.