Become the Exception and Not the Rule: Tips for Business Success

As you are probably aware of, owning and managing your own business is no easy feat. According to Forbes Magazine, 8 out of 10 businesses fail within the first 18 months. This staggering number is due to a number of causes, many of which can be prevented by taking the right steps to ensure that your business stays on track. You certainly do not want to be part of the above statistic. Not only do you lose your investment, but you also somehow forfeit your dream. Below are a few of the best tips to incorporate into your business to ensure that you are the exception and not the rule.

Lead the Way to New Customers

Running a small business, to some, is considered a never-ending job.

There's always something that needs to be done - whether that's fine-tuning a product, adding additional products or services, managing employees, hiring new employees, balancing the account, keeping current customers coming back, trying to gain new customers and more.

Relationships Marketing Strategies

This article will serve as an introduction to the concept of relationship marketing, and a primer on how to effectively build strong relationships with two distinct groups. The first group we’ll look at is potential customers, next we’ll talk about keeping the relationship strong with existing customers or clients. Are you ready to see things in a new light?

5 Mistakes Startups Make, and How to Avoid Them

Nobody said starting a brand new business from the ground up would be easy.

Seasoned and novice entrepreneurs alike will be all-too aware of the eventuality of encountering obstacles and pitfalls whilst both setting up their business, and running it day-to-day.

Finding the Right Insurance Plan at the Right Price

SHOP, Obamacare's small business insurance marketplace, won't become fully operational until the fall of 2014.

However, in the meantime small business owners who are trying to decide whether to offer health insurance coverage to their employees can preview available plans and get price estimates.

How Industrial Marketing Influences Long-Term Success

Making sales is an obvious essential of a business's prosperity and expansion. Yet, even a company with a strong sales force needs to dedicate resources to a robust long-term marketing plan. Sales and marketing are usually packaged as a duo for business. However, in reality, they are separate business processes with different objectives. A marketer focuses on the needs of the target customer, according to Marketects founder Kerry O'Malley. Conversely, a sales representative focuses on matching the customer need with the product or service being offered.

Understanding How BFOQ Affects Hiring in Your Small Business

A small business is affected by Bona Fide Occupation Qualification (BFOQ) dynamics in several ways. Below are some of the topics and issues BFOQ generates with regards to 
hiring practices:

•Limited labor pool of qualified candidates
•Task of distinguishing essential vs. desirable candidate qualifications or traits
•Business credibility among customers

The Five Best Project Management Tools Available Online

No matter which industry you are in, good project management is essential to success. Effectively planning, organizing, controlling and executing your projects can be tricky, however, without a bit of assistance. Because of this, there are a plethora of online tools available for a businessperson looking to boost their productivity and ensure the success of their projects. Here are five of the most useful project management tools currently available online:

Focus in on the Tasks at Work

Work has distractions. No one can argue this, even if you work at home by yourself.

But whether you work in a busy office surrounded by others or on your own in your quiet home, you're going to have distractions from your coworker slurping coffee or your dog barking at the joggers outside.

Here are 5 tips to create the perfect office environment and reduce stress and distractions so you'll be both productive and peaceful, something all bosses will come to love and appreciate:

Things to Consider When Planning a Restaurant Business

Starting a restaurant business isn't built on whether you can serve a tasty dish or two – there’s much more to it. So before you take the plunge and commit yourself to the foodservice industry, ensure you plan the following carefully first.

Funding Your Restaurant

Starting a restaurant business doesn't come cheap. There are several variables you need to think about, such as your own salary, equipment, venue hire, and staff. Whether you decide to use your personal savings or borrow, make sure your financial details are planned meticulously.

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