Are Surety Bonds a Good Idea for Your Business?

Is your business up to speed on surety bonds? If not, you might want to take a crash-course on them to better understand how they could impact your company one way or another.

A surety bond differs from a regular bond in that it is a bond between three parties - the principal, the obligee and the surety.

Workplace Safety Management - Hiring your First Employees

All businesses, no matter how small, have a duty as an employer to protect the health and safety of their employees. This means whether you are hiring employee number one or one hundred, you as an employer have a duty to proactively assess and manage any health and safety risks that may affect those that work and visit your business.

4 Professionals That Protect Your Business from Lawsuits

Dealing with a lawsuit can be a nightmare for a business owner. The stress can consume your life and rob you of time that you should be spending with your family and friends. In addition, the physical and emotional toll a lawsuit can cause has been linked to many heath conditions such as anxiety, depression and other serious physical ailments. The best idea is to avoid lawsuits in the first place. To do this, you need to have these four professionals as they are crucial to have on your side working to protect your business.

Keep Your Work Force Cool This Summer

Employees that stay cool during the hot, summer months are more productive. Workers are less likely to get dehydrated when they have easy access to cold liquids like water. Keeping workers cool can also help them stay level-headed when stressful situations arise. Companies that do not have air conditioning like factories, warehouses, and shipping and receiving companies can benefit from having water coolers.

Super Fun Ways to Get the Word Out There

Everybody knows that if you want to build a successful business, you have to market that business well. You need to advertise and network and get the word out there about you and what you have to offer. On the one hand, knowing what to do and having tested and true methods that you know will work is good. It helps you create a solid marketing plan. On the other, if everybody’s doing all of the same things, how are you supposed to separate yourself so that people pay attention to you?

Small Business Grant Success Stories: an Interview with Gerhard Guevarra

At Idea Cafe, we're passionate about helping our fellow small business owners every way we possibly can. Over the years, we've awarded 15 cash grants to deserving entrepreneurs to help them take their business to the next level.

This year will turn 20 and we decided to do a series of interviews with past winners of our Grant program. There’s a wealth of diversity among the business owners who won the grant over the years and we would love to share their stories.

Lead the Way in Gaining More Business

Lead generation is playing an increasingly important role in today's fiercely competitive business world.

With an effective lead generation strategy, you will be able to promote your business and engage with consumers in a more personalized manner, which can lead to higher conversion rates.

However, generating leads can be a difficult and time-consuming task, and it may not produce the desired results if it is not done right. As such, it may be a good idea for you to outsource the task to a lead generation service provider.

How to Support Your Team during Organizational Changes

In the world of today, the changes are the only constant. With the rise of omnipresent turbulences on the global market in every single niche, businesses, managers and employees are in the middle of an economic turmoil that demands special skills. Probably one of the most dominant trends in global economy is overtaking smaller businesses by larger corporations and merging two companies of a similar size. During these processes, managers need to approach their employees in a sophisticated and caring way. The future of their business or company depends on the level of contentment of their employees.

How to Write a Compelling Value Proposition

Your company’s value proposition is a description of what sets it apart from competitors. Why should people buy your product or take advantage of your service rather than purchasing it from a competitor? Your value proposition should answer that question, and if it can do so emphatically, you’ll be more likely to conquer the market. Keep reading to get some ideas about how to write a winning value proposition.

Why is Your Social Media Game Coming up Short?

If your social media game is lacking a little punch, what do you plan to do about it?

For many business owners, the difference between success and failure can hinge on how much time and effort they place on marketing and especially social media. Failure to do so can lead to missed opportunities to connect with consumers, ultimately impacting one’s cash flow.

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