Since the birth of Go Green Go” – one of the greatest challenges has been the process of making decisions. This process can be painfully slow and full of uncertainty, particularly if you are a one man show.

The Development and Sharing of the Idea with Friends

It all starts when a little voice in your head says “Hey, have you ever thought of doing _______?” (You get to fill in the blank.) You keep thinking about the idea, rolling it around and around in your brain. The little thought grows and evolves until you can actually put words to the idea and intelligently describe the vision to others. The next step is to tell a few people about your idea, usually the first victims are your close friends. This is a very scary step, because you are putting “IT” out there. You’re putting your brainchild on the line, along with your ego, and waiting to see their reaction. Do they think your idea has value or do they try to keep the laughter at bay?

We all know how important it is to focus on what we want.

But what happens when we LOSE focus?

It’s easy to do, isn’t it?

We get distracted. Something captures our interest and diverts our attention away from our chosen objective.

We suffer setbacks. Things don’t work out as planned. Someone lets us down. Circumstances change and good plans go bad. We get interrupted. An important matter takes precedence—sometimes for long periods of time.

We, or members of our team, get sick or hurt. We don’t have the energy we had before and often find it slow to get back in the game.

Most business owners don’t necessarily think about their insurance coverage until a loss occurs and they need to file a claim. However, the time to analyze your insurance is before you need to file a claim: Preview is always nicer than review.

If you do suffer an insured loss, you need to be very familiar with certain aspects of your claim. Here are the three areas that cause the biggest business insurance disputes with insurers.

What a month October has been. Sailing in the Caribbean for 12 days. Oh wait, you don’t want to hear about the vacation, you want to know what’s been happening with Go Green Go”. Actually, if you do want to hear about sailing in the BVI’s – just send me an email ( info.gogreengo@gmail.com ) and I will be happy to talk about sailing and give you some great places to visit.

One of the biggest business trends of the past 20 to 30 years has been the move toward outsourcing.

There was a time not so many years ago when most companies handled almost all business functions internally themselves: payroll, hiring, human resources, financials, accounting, IT, etc. Well, do the names ADP, Paychex, Randstad, or Tatum ring a bell? Each has become a leader in providing specialized business services for companies on an outsourced basis.

Are you like me? Do you miss the easier days when an entire “strategic” marketing budget hinged on the Ad campaign using stock photography of people shaking hands to depict “teamwork,” or the scantily clad couple, fondling each other in the elevator? Nothing says “buy my product” or “we have a better service” than the depiction of wild sexual encounters or cliché photos and taglines.

All the "sure" boats to success have seemingly gone down. On a daily basis I hear people muttering a new belief: "Success just isn't possible right now." The drive to achieve ones goals, dreams and aspirations have been chucked overboard as impossible rubbish and have been replaced with a new belief: "It's a desperate time where the best one can hope for is to just make it through without losing everything."

It’s a tough time for magazines, but ELLE’s success only seems to grow, as seen in partnerships with Project Runway, MTV’s The City, and more. Anne Welch, Vice President and Brand Publisher of Elle Magazine, didn’t play a small part in this – she’s an expert at reaching fashionistas, even in a time when shopping is taboo. Here are a few of Welch’s marketing “basics” – just a taste of the knowledge she’ll share as a speaker at AdweekMedia’s inaugural Marketing to Women conference next Wednesday, November 4.

Things have changed pretty drastically in the world of commercial financing over the past couple of years, forcing drastic changes in small business financing as well—both yours and the companies you sell to. Just as importantly, the business of your suppliers has also changed.

Successful companies need to adapt to what Roger McNamee calls “The New Normal.” As McNamee proposes in his blog, “Wake up and smell the coffee. This is not your father’s economy. And it’s not the boom that inflated our expectations and then exploded. But it’s also not the doom and gloom we’ve been mired in for nearly three years now! So, wake up. Pull yourself together. Get on with it. ‘With what?’ you ask. With the rest of your life. It’s a bright, fresh world full of opportunities.”