5 Reasons Your Small Business Needs to Be More Mobile

You conduct business everywhere you go thanks to the new smartphone technology. Business emails are answered while at the drive-thru and appointments made while getting a haircut. Your payment solutions should be just as versatile.

With mobile payments and processing, you can make sales anywhere you are --even when you are miles away from your credit card machines. While there is a vast number of reasons your company should be looking into the mobile payment trend, here are five good reasons to start:

The Attraction is Higher

With mobile payments, you reach more consumers than by standard payments alone. In May of 2012, Gartner stated that there would be a rise from 160 million mobile payment users in 2011 to 212 million in 2012. They went on to project an estimated 448 million mobile payment users by the year 2016. If you're smart, you want your business to have a piece of that pie.

It Can Save You Money

While setting up your shop's credit card processing may have been pricey (there could have been machine payments or rental fees, as well as a monthly service fee along with their percentage take of the sale), mobile payments typically have no monthly service fee and they will give you the software app and the reader for free. This can be a nice boon to small businesses who are cutting corners anywhere and everywhere.

You Can Monetize Your Social Media

Through mobile payments, you can tweet or status update with your sales and promotions, while dropping the hint that you can take payments anywhere and everywhere. My tapping the versatility of selling through social media, you're opening up your customer base.

Watch You Customer Service Blossom

Many customers feel that mobile payments are more convenient and give the company that uses them a higher rating of customer satisfaction than those who don't. By incorporating mobile payments into your business, you can keep your customers happier than by restricting them to just one payment method. We all know that happy customers are paying customers, so it helps you in two ways.

Keep Your Reports Tidy

Another big plus to mobile payments is that you get monthly reports of your transactions through the company that is doing them. This can help tidy up your paperwork, making your accountant or bookkeeper very happy. Sales, refunds, tax-write-off fees, everything is documented, even how many transactions you had that month.

There are so many more reasons that your business can be helped by the adaptation of mobile payments.

It is so quick and easy to start up with mobile providers that it takes no time at all to get your company on the mobile market.

About the author

Tina Samuels writes on small business topics and for About.com's Radio Controlled Vehicles.

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