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February, 2016

Seizing Your Startup: How to Get a Handle on Your Local Market

Submitted by Brooke Chaplan on Mon, 02/22/2016 - 11:52

One of the first hurdles for any successful startup is branding your company and its products within the local market. Since so many businesses worry about their online presence these days, owners sometimes forget that having a strong local presence is also beneficial to a startup's survival. Companies who manage to establish a strong, healthy, local presence tend to function better than companies who lack such basic support. In addition, a local market is typically one of the easiest to reach because it is central to your own location. With this in mind, the following introduces some ways your company will be able to take full advantage of the market where your startup resides.

The Opportunity And Risk Of Contactless Mobile Payments

Submitted by Tony Anscombe on Tue, 02/23/2016 - 13:32

The use of contactless mobile payment platforms like Apple Pay, My Starbucks, Samsung Pay and Google's Android Pay - to name but a few - could grow in popularity by more than a stunning 200% in 2016. It's easy to see why. These new platforms - especially those offered by popular and global brands - are often installed by default on smartphones and quick and easy to set up and use: all it takes is a quick tap or wave in front of a card reader for payment to be made.

Take the Lead in Better B2B Email Marketing

Submitted by Dave Thomas on Tue, 02/23/2016 - 13:57

In the world of B2B email marketing, the best strategy is having one in the first place.

Whether you have been in business for years or are just getting your feet wet in the business world, it is critical that you start things off on the right foot.

With that being the case, where is your B2B email marketing game at in early 2016?

Commercial Litigation: What to do When your Business is Under a Lawsuit

Submitted by Lizzie Weakley on Wed, 02/24/2016 - 15:17

When it comes to managing a business, most entrepreneurs only consider commonplace threats like running out of operating capital or failing to attract target consumers hence ending up with a backlog of products in inventory. While these threats do merit preparations, a business can also face the threat of being sued, whether it's by their customers, business partners, or employees. Here's what to do when under commercial litigation.

The Best Content Marketing Plan for 2016

Submitted by Daniel on Wed, 02/24/2016 - 15:37

Almost every marketer with even a hint of experience in the field of marketing remains backed up with a content marketing plan. But just a few of them are able to get what they want from their strategies. According to a Content Marketing Institute report:

  • Just 30% B2B marketers believe that their content marketing strategies are effective.

4 Questions to Ask Your CPA This Tax Season

Submitted by Brian Sutter on Thu, 02/25/2016 - 11:05

The tax season is stressful for everyone, but especially so for small business owners.  Whether you have an internal tax professional on staff or outsource that function to an external agency, an accountant may be one of the most important positions in your organization.  This trusted advisor will be your guide on your financial journey and suggest detours when the numbers show that you are straying from profitability.

5 Insights for Entrepreneurial Success

Submitted by Samantha DeBianchi on Fri, 02/26/2016 - 09:44

Being a successful entrepreneur comes with its share of ups and downs. There are times everything is on your side and working with you, while other days it can feel as if the whole world is against you.  Far too often we hear of all the positives: freedom, money, make your schedule, be your own boss and so on. Indeed, these are many of the great perks of entrepreneurship. But at the same time, people need to be realistic, and know that the good times are going to come with lots of down times, too. 

5 Ways to Deal with Startup Setbacks

Submitted by Donald Cyprian on Fri, 02/26/2016 - 09:52

Setbacks. Every small business owner and entrepreneur encounters them at some point as they build their startup. What separates successful businesses from those less likely to succeed is their ability to overcome adversity, learn from their mistakes and come back better than ever.

Donald Cyprian, Founder of Instant Christ™, the first-ever Christian and faith-based social media platform, offers 5 ways to deal with startup setbacks:

Why Businesses Use Voucher Codes To Boost Sales?

Submitted by Daniel Clark on Mon, 02/29/2016 - 10:07

In the past few years, the popularity of voucher codes has rose up. Keeping this in mind a number of e-commerce sites have come up with voucher codes and discount codes which helped them to lure more customers to their sites. In short, voucher codes now plays a major role in digital marketing.

Importance of voucher codes have paved way for building up coupon sites. Dealslands, which is a one of the leading coupon providing site of the UK, brings in fresh coupons that are easy to use.