Trying to grow your small business? For many business owners just starting out, the focus is simply on improving their products or services. Build it, and they will come, right? While the quality and range of products and services your business provides are, of course, a priority, customer engagement is just as crucial.
Many small businesses make the mistake of forgetting to gather and action customer feedback, as they believe this is only important for larger, more established companies. This is an understandable but misguided belief. No matter how small your customer base, it’s absolutely vital to engage with them and try to gather honest feedback. Not only will this help to improve your business’s reputation for quality customer service, but it will give you an idea of what is working and what isn’t. You can use this information to help guide your development as a brand and to grow your customer base further.