Are You Ready To Launch? 4 Things Most Startups Forget

Before you launch your new startup, here are a few things you might check over before you spend any needless time, money and effort putting together a launch for your new business. According to recent statistics, about 90 percent of startups fail within weeks of their launch.

However, this needn't be the norm. Check out our list below. You might not only sleep better at tonight, but you might also be saved from the needless embarrassment that results from a failed business venture.

1. Getting the Word Out

With today's paradigm shift in marketing techniques, it's critical to let people know of your plans to make your business an ideal environment for them to invest in.

Being savvy about social media such as Facebook, Twitter and networking entities such as LinkedIn is vitally important. This means first putting together a contact list and downloading all your contacts from your Gmail or Outlook email clients.

2. Knowing the Market

Generally speaking, people don't invest money in an enterprise if the enterprise is not already making money to some degree. At least, be prepared to let them know how many people are already using your product or services, and keep in mind that honesty is the best policy; people tend to back off from hype.

3. Forgetting Common Sense

Don't buy into the myth that, "Now's not the time to get into that kind of business." A business person with savvy knows how to launch a startup in just about any business climate. Depression or recession, it won't matter to that business person.

In today's atmosphere of uncertainty, it behooves business owners to have someone that is not only well-versed on emergency response strategies in the workplace, but also has sufficient knowledge in first aid training, knows about exit planning and has a designated storage area for supplies such as oxygen tanks, blankets, flashlights and batteries. Try to find qualified personnel for this position—it is not that difficult to find a good online occupational safety degree program in today’s market, so finding a qualified individual should not be a major task.

Likewise, having an experienced business person as a mentor is equally important to help guide you along the rough, uncharted waters you'll be facing at some time. While you don't want a company of "yes men" surrounding you, staying away from the scornful is highly recommended.

Be innovative, but kill the urge to re-invent the proverbial wheel. In other words, kill costly inefficiencies and get rid of redundancies in your business platform.

4. Building on Sound Feedback

As you build your startup, fight your sense of pride and get as much feedback from customers and other business people as possible. Listen to what they have to give as input. Setting up a webpage to get both their opinions and free business advice as well is advisable. Starting an interactive business blog to let others know of where you're at and what you're doing is another way to get people's minds on your startup. After all, everyone likes to give their opinions.

By implementing the above four points, you'll have a more sure foundation for making that startup a success. Once you have that success, you've set the stage for growth and expansion, but it all begins with the launch.