The Art Of Corporate Gift Giving In An International Business

The main purpose of offering a gift – whether by a person or a company – is to please and delight the recipient. Regardless of the reason, it is important that the giver focuses on the needs and expectations of the recipient. This way gift giving becomes an art, a habit that can do a lot of good to your business.

Careless, routine and inappropriate gifts can do more harm than good. Presents are not meant to replace good business practices, a caring attitude, manners or goodwill. Furthermore, you must never offer a gift as bribe for services rendered or favors. In the business environment actions are interpretable. You cannot let that happen with a corporate gift, because you risk ruining your reputation.

The art of corporate gift giving

 A corporate gift has the ability to improve the image of a company, as well as boost relations with customers. It can have a lot of meanings and purposes, such as sophistication, class, power or elegance. What’s even more important is that business gifts should reflect a company’s image, whether cutting edge or conservative. An ideal present must include at least a company product. For the gift to make an impression, it should come in a nice wrapper or package. This way it will awake the receiver’s interest.

For example, if your start-up is thinking about building a partnership with an important marketing company in China, you could offer a gift basket packed with traditional products from your country, whether we’re talking about food & wine, or items. If the products you’re selling are aimed at a particular market, it’s not a very good idea to send out generic gifts; these won’t seem appealing. Women for example, won’t appreciate electric drilling machines for example; they would be more appreciative of a hair dryer instead.

Suggestions

Several of the most common corporate gifts are watches, pens, notebooks, desk sets, fruit baskets, or glassware. Desk calendars and diaries can work too, although for them to make an impact they have to be of superb quality. When searching for a corporate gift it is important to stay focused practicability. Business people usually prefer items they can use on a daily basis. If you want to make an unforgettable impression, opt for a basket filled with various goods. A nice bottle of whiskey, a high-quality pen with your company logo, and maybe some traditional sweets will instantly grab the attention of a business person who knows very little about your country or company.

The aim of a corporate gift

Corporate gifts have many different purposes. They can be offered to employees to increase their engagement in the workplace, or to other companies in the hopes of building a partnership. While pleasing workers is not that difficult, grabbing the attention of a massive corporation (that probably gets tens of gifts daily) can be extremely challenging. The secret is to think outside the box, and not pressure them to accept items they won’t use. Be careful when printing logos on your corporate gifts; these should be used with as much discretion as possible. Don’t put logos on everything! Also, make sure the items are tasteful and of the highest-quality, whether it’s a mug, pen or notebook.

Be original!

When establishing business relationships with companies overseas, it is fundamental to be original. Don’t use the ideas of some other start-up, and do whatever you can to make an impression with the right gift. Perform a little research and find out more information about that company and its CEO. Dig deeper and get personal but without being too persistent. For example, if you’re trying to score a deal with a reputable company in the marketing and advertising domain, you could impress them with innovative items, such as latest smart devices they haven’t heard of just yet.

The art of corporate gift giving can be incredibly complex. You should focus on items that are useful, trendy, and functional. A first impression matters a lot too, so make sure that your gift is packed suitable. Consider business-like wrappers and stay away from colorful packages. Stay classy and chic and you’ll manage to grab attention. Out of 20 corporate gifts received in a day, an enterprise should be curious to know what’s inside yours.

By John Smith and VeritasGifts.co.uk!