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Customer Care: Why Treating the Customer Like Family Will Make Your Business Successful
by Lizzie Weakley Mon, 02/06/2017 - 10:47
Customers have at least five choices from which they can choose for any product or service they can imagine. Therefore, it is crucial that businesses treat their customers as respectfully as possible. Some businesses even treat their customers as if they are family members, and that appears to have an amazing effect on their sales numbers. Here's why it works.
Customers Love to Feel Appreciated
Everyone wants to feel appreciated. Husbands, wives, employees, doctors, trainers and tutors want to feel like someone appreciates their service and the time they spend offering it. A business that shows appreciation to its customers will have a ton of customers that come back for more every day.
Customers Love to Be Known
Customers feel a sense of joy when they walk into a store or they call on the phone and a friendly representative calls them by name. It makes them feel that they were worth being remembered. Customer recognition is a beautiful touch for a business to add.
The Store Is Supposed to Be the Happy Place
Many people have rough workdays and hard family lives. They conduct their shopping to escape from the harsh realities of life. They appreciate when they can have a pleasant shopping experience and feel as if they are a valued member of a family.
Customer Service Breeds Loyalty
Finally, amazing customer service breeds loyalty. Many consumers will stay with a company that has higher prices than other companies do just because the representatives treat them like family members. Customers of Pristine Sales are examples of such people. People enjoy being treated as if they are special. It's a universal feeling that consumers from all walks of life can enjoy.
Shoppers Despise Being Treated Like Numbers
One thing that customers love about being treated like family members is that it is the opposite of being treated like numbers. Shoppers despise when they connect with a sales associate who sees numbers instead of people. They much prefer working with a representative who handles himself in an informative and helpful fashion rather than an anxious and insensitive fashion. Sales are best when they involve a high level of customer service.
Now you know why treating shoppers like family members is the best strategy for your business. It is up to you to ensure that your employees execute sales and customer service tactics that reflect that concept. You could have your employees take some additional training. The investment for the training will be well worth it in the end.