Customer Satisfaction: 7 Ways to Make Sure Your Customers Keep Coming Back

Customer satisfaction is one of the most vital aspects of every business. Unsatisfied customers will tell everyone they encounter about their horrible experience. However, satisfied customers will bring along their friends and family.

Response

The first way to ensure customer satisfaction is to respond quickly and courteously to customers' concerns. No matter how trivial it seems to you, the customer thinks it is important. Always wear a smile! Do not let the customer see your frustration. If the matter cannot be resolved right away, make sure you keep the customer informed on what is being done to remedy the situation. Go above and beyond in your responses. Offer the customer something in exchange for the hassle they have been through. A small token of your gratitude goes a long way.

Responsibility

People appreciate when others are responsible. To demonstrate responsibility, you must first honor your word. Customers who cannot trust what you say will not return. Second, you should pay attention to the details of your operation. Is the store clean and well maintained? Are your employees friendly and welcoming? These small details stick with customers if they are exceptional. Make sure your employees know the procedures to follow in dealing with customers, especially in an issue where they may deal with more than one employee. No one likes having to repeat himself, or the same procedure every time they talk to someone new. Make sure your policy allows any employee to pick up where another left off.

Rewards

Customer incentives encourage people to come back. Incentives can be anything from a free meal, to $5 off an item, or cash back system. Customers are happy when they feel they are getting something for using your services or shopping at your store. Referral systems also encourage word of mouth advertisement and make customers pleased. Figure out what your customers desire, give it to them, and then give them more. For example, customers may desire a family friendly area. Designate one, complete with high chairs, kids tables, activities, and family friendly music. The desires of your customers will vary depending on the type of business you have. Talk to the customers who regularly visit to find out what they would like to see.

By communicating with your customers, you can ensure their interactions with all facets of you business are satisfactory. Even when things go wrong, people can walk away satisfied if the problems is handled correctly.

This article was inspired by Smashing Ideas, a Digital Agency in Seattle.