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Is Ecommerce Benefitting Your Business?
by Dave Thomas Mon, 08/15/2016 - 11:07
When it comes to maximizing your brand’s ability to grow, there are myriad of ways you can (and should) go about this.
For starters, never leave a stone unturned in your ability to try and bring more customers into the fold.
Part of doing this revolves around making sure you have selling opportunities on a number of fronts, especially if you do not have a physical storefront.
That said Ecommerce can be one of your best weapons, but it needs to be deployed properly from the start. If you try and rush an Ecommerce platform out there without making sure everything is clicking, there is certainly potential for problems.
So, is Ecommerce benefitting your business?
Be Active on Multiple Selling Fronts
In order for your business to capitalize on as many fronts as possible, are you doing the following?
- Strategizing your plans – First and foremost, what is your strategy for making as many sales as possible? That may sound like a simple enough question to answer, but you might be surprised how many business owners have to think about that one for a while. Be the business leader who does not have to turn the creative juices on to try and come up with an answer for that question. You should always have a well-drawn plan in place, a plan that has you covering all your bases when it comes to selling. From a physical storefront to Ecommerce to trade events, make sure consumers always have the ability to buy goods and services from you;
- Going online for business – As part of your selling initiatives, make sure you have prepared your brand in every way possible. For example, if you do not already have one in place, how about an Ecommerce section for your website? As many business owners have discovered in recent years, Ecommerce sites can literally be gold mines, especially when time and effort is undertaken to properly run them. You may think that running such an operation will not be cost-effective over time, perhaps too costly in fact when all is said and done. If you are struggling with this decision, look at the idea of selling your products and services online, even if it means getting some financial backing to get things off and running. You could look at companies offering credit card processing for Ecommerce merchants. With this in place, a provider will give you a customized solution to match your business requirements. Simply put, this will allow you to quickly and easily process credit card payments through your online sales initiatives. Given the fact that many consumers in today’s world actually prefer online shopping over in-person purchases, you can reap the rewards in a rather fast amount of time. Lastly, always review your Ecommerce site to make sure it is firing on all cylinders. One of the worst things that can happen to your brand is having an online store that repeatedly loads slowly, has broken links and/or error pages as they go to complete their purchases, leaves customers with lots of questions etc. When a customer gets all the way to the checkout page, he or she does not want to have their time wasted, time that can be wasted by having an error crop up before they hit the “complete order” or “buy” language on your site. In many cases, a disgruntled customer will simply not take the time to retrace their steps and fill out the same information twice;
- Selling on the road – Finally, you also may have the opportunity to make sales while on the road at trade shows, community fairs, networking conferences etc. This is again another good means to make money and grow your brand. If you have a credit card processing provider that allows you to accept credit cards etc. while on the road, even better. Given the increase and popularity of mobile apps the last few years, more and more consumers are discovering businesses and in fact shopping while on the run. For the business owner who is ready to take such sales, their brand stands to profit.
If Ecommerce has not been benefitting your business up to this point, change that line of thinking as you move forward.
About the author
Dave Thomas writes for a variety of websites on topics such as human resources and running a small business.