Future-Proofing Business: Why Your Startup Should Go Green

More and more people are becoming aware of the importance of preserving the environment. This mega popular culture of environmentalism has now spread to small businesses and large companies with amazing results. Here are five points to inspire startups to go green.

Starting a Green Business Produces Favorable Public Relations

Businesses that stress to the public they are starting green or becoming green earn the appreciation of environmentally concerned consumers. The effort to start green or go green should be part of the advertising department's plan and launched in marketing campaigns. Many green businesses may also find their public relations improve more if they donate a small percentage of their profits to environmentally beneficial causes.

There Are Different Ways to Reduce Costs and Save Money

Companies that actively consult with or hire people who have attended one of the top energy law schools will be able to explore multiple paths to saving on costs by legally reducing energy consumption to keep bills lower. For example, DuPont reported $3 billion in savings over the course of 20 years just by reducing carbon emissions. DuPont is wealthy enough to benefit from the expertise of a team of tax attorneys and environmental attorneys to also take advantage of carbon tax credits. In cases where carbon emissions are reduced enough to get tax credits, environmental lawyers can be invaluable to businesses going green.

There Is a Noticeable Consumer Demand for Green Businesses

The public is becoming more environmentally conscious, and these new values the public is adopting and learning about is creating a demand for green services and products. People who have been environmentally conscious for a long time are beyond the sense of demand, and they are starting to expect companies to offer products and service with proof on the labels and packages made with recycled materials.

Green Companies Get Tax Credit Incentives

Companies were given a huge incentive to start and go green thanks to the economic stimulus plan released in 2009. The plan offered tax credits for green businesses, and tax credits can greatly improve a company's bottom line. Companies utilizing environmentally proactive policies by using solar power, truck fleets and hybrid or electric vehicles as company cars.

A Healthier and Happier Work Environment

The Green Business Bureau keeps track of health statistics on companies promoting a healthier work environment. The bureau has revealed a stunning 20 percent decrease in employee sick days taken in healthier work environments. Twenty percent fewer sick days taken by employees is beneficial to any company because it increases output and decreases money spent on medical benefits. The statistic from the Green Business Bureau should be enough incentive for any company to adopt greener policies and promote healthier work environments.

These five examples illustrate the power of the environment and the reach it has in the world of commerce. Green policies have some truly amazing potential for startups. Hopefully the green business movement will become the standard instead of the exception.