Give Consumers Incentive to Read Your Blog

People keep telling you that you need a blog, but you're not quite sure how to approach it.

When you give consumer an incentive to read your blog, they'll keep coming back to read what you have to say, but how exactly do you go about it?

1. Solve Their Problem

People are never so keen to read blogs as when they can glean the solution to their problem.

When you routinely solve people's problems, you can be sure to capture their attention. Be sure to find out what problems people have related to your field, and to answer their problems in your blog.

You'll find a natural audience who wants to return to your blog again and again.

2. Ask Their Opinion

Blogs that incorporate surveys that engage readers are more likely to entice.

It's easy to come up with a survey that your site visitors will want to participate in. There are third-party service providers that will come up with surveys based on your needs.

Alternatively, you can come up with your own survey and have your website programmer edit it so it appears correctly on your site.

Be sure to put something in place where you can analyze the results of your surveys.

3. Eliminate the Bounce

Bounce in website terms refers to the way a person may visit your site, but quickly leave within seconds, just as a ball might bounce off the pavement.

If your visitors are bouncing off your site, you have little chance of getting them to look around your site, click on various links, and so forth. There are several things you can do to eliminate the bounce on your website.

The article, "Avoid the bounce: Best practices for boosting blog engagement" suggests some ways. Here are more ways to eliminate the bounce.

Be crystal clear about what your business does.

Site visitors should be able to instantly understand what you're about. You can accomplish this with a tagline, descriptive images, an obvious domain name, or another way.

Offer easy navigation.

Site visitors should be able to land on your home page (or landing page), and instantly know what they're supposed to do next, or what link they're supposed to click on.

If you sell audio gear, you need to have several obvious links to headphones, speaker cables and other audio equipment, right there on your home page.

Don't force visitors to think twice about where they can "find" your products on your website.

4. Pay Attention to Keywords

Thankfully, the days of keyword stuffing are over. But that doesn't mean you can ignore keywords altogether.

Keywords are what will bring visitors to your blog to begin with.

Do your due diligence with keyword research to see what your target site visitors are looking for online. Then use those keywords in your blog posts so that the major search engines will be able to link searches to your web site.

If you implement these four strategies in your blog, you'll be able to begin to build a good traffic base for your website.