How To Integrate Pinterest With Your Site

Do you know Pinterest has 100 million active users? The United States alone is expected to have 47.1million users by the end of this year! Pinterest has a reported value of $11 billion. Considering such data, it can be concluded that it has emerged as a very powerful social network. It comes second in terms of traffic generation after Facebook. It resembles a virtual pin board where individuals and even businesses scrapbook their interests and showcase their brand to increase visibility and to draw visitors to their sites.

The following are some benefits of Pinterest:

1. Pinterest has highly engaged users, who can like and share your pins on their boards, and generate a greater number of leads, who could then click on the link to your site.  It is accessible by phone too, as many users love to browse pictures on their phones.

2. Pinterest does not just allow your website’s name on your profile, but also lets you share particular ideas by posting important and current news from your site through with individual blog links on your profile.

3. Your Pinterest profile serves as a platform where you get valuable feedback on people’s interests. Apart from the likes, comments on boards tell you what people think about a product or a service. For instance, a user can pin a picture of reclaimed furniture from a store, and enthusiasts of such products would say how much they love it and share it. Some may even talk about variations of the product that they prefer to use.

3. Pinterest also gives you the option to catch the users’ eyes with intriguing pictures, along with the title of your article. Also, when the viewer’s cursor hovers on the picture, he or she gets the option to pin it, enlarge it or send it to someone.

4. Pinterest not only lets you be creative and promote your brand through visuals but also helps you expand your reach through sharing. You create a board, pin your brand images on it for everyone to see, and then share your images on other social media networks, thereby widening your reach. You also have the option to send your posts by mail.

5. Pins can also be saved for future referral. So a browser, who cannot visit your site immediately, can return to it later.

Methods of integrating Pinterest to your website:

1. Pin a widget on your site: Pinterest enables you to embed a widget or button to your website. This button will take the user of your site to a board on Pinterest with more images on the same topic. You can embed any number of such buttons and display as many pictures from your board as you wish on the site.
2. Share pins on your website: The widget builder feature allows you to go the settings of a pin, and paste the codes to your webpage. You can share any number of images from the web, this way.
3. Choose from a variety of plug-ins: There is free plug-ins that allows sharing of images without pasting codes. Some advanced plug-ins help to customize how the pins appear on the page, while some others allow you to share pins posted by others on your webpage. Photographic sites use plug-ins that helps them share the whole gallery.
   

Some more tips

1. Use images that can be pinned

Pinterest is primarily based on images. Add some vibrant images in your blog post related to the theme of your blog post. Also, the title of the blog post should be in clear, large and appealing fonts. This helps your audience get a clear idea what your posts are going to be about. If they like the topic, you are most likely to get clicks.

As can be seen below, the Wall Street Journal is a good example. It uses beautiful pinnable images on the page.

2. Experiment freely to make best use of the site: Use your account to showcase a wide variety of interests, all of which need not be connected to the blog. For example, check the pins of this website https://hashtag17.com/ this will increase the number of people who follow you, and increase the chance of their clicking on a picture that takes you to your website. 

3. Identify Pinnable conten: it is very important to identify content that people are most likely to pin. For this, you need to visit Pinterest and see what kind of images people pin there. Analyse images and identify the kind of content that gets most re-pins. Think on the behalf of your users try to make a smart guess of what they expect from you, and what they would definitely click on. For example, if you are funding small businesses you can create an info graphics that illustrates different types of business loans available for small biz owners.

In this era of constant and continuous social networking, it has become very important to be active on social media platforms to gain visibility. Pinterest is a great platform for the same and it would be wise move to integrate your site to the Pinterest community and enjoy increased visibility.