How to take your Business Online!

If you have a physical or offline business and want to expand your business then going Online is the best option. Being online will not only give your business the exposure you need but it will break all geographical boundaries and you can even sell your good or services to customers from another continent! Yes its true, and Yes going Online help all businesses so irrespective of what business you run, going Online is the best option to grow your business and increase your customer base.

So now if you have decided to go online, what your next step would be? Well…surely create your own website for your business. Now you have your business website with all features and attractive template and you hope to start getting customers contact you, right? Wrong! There are thousands of business owners who have their own website and have spent quite some dollars to make it look attractive but yet they have 0 visitors..yes you read that right 0 visitors!

Just having an attractive website alone won’t bring you any customers unless people find your website online or know about your website. So where do people usually find about a website or come to know about it? In most cases it’s the major search engines like Google, Live, or Yahoo. So if you can have some presence in these search engines that is if your website shows up in search engine results if someone searches for keywords related to your business then you can get a lot and lot of targeted customers!

You may now ask how to get visible on search engines? There are 2 main ways-Search Engine optimization(SEO) and Search Engine marketing(SEM).  While SEO refers to getting listed in the organic free search results for your main keywords, SEM refers to paid advertising or paying the search engines to get a sponsored listing for your keywords. SEM is not a bad option to begin with but trust me it is very costly as you pay per click and unless you are a large company who can afford big money on advertisement you are sure to feel the heat sooner or later. Here is where SEO comes into picture. If you hire a reputed SEO company or firm they can help you get your website ranked in top pages in search engine results for your main keywords. Though SEO takes time (usually 2-2.5 months to start seeing significant results) but in the long run it will give you much better ROI than SEM. So what are you waiting for, just contact a good SEO firm and explore the endless possibilities it will provide to your business in the Online world!

We are ourselves a Seo firm, in this business for more than 6 years now, though this is not a self-promotional Article but I could not resist myself from mentioning about us, J Cheers!