Keep It Simple for Your Customers

Although you may know your business like the back of your hand, your customers probably don't.

Because of this, it's important to keep your sales pitches and technical information as simple and straightforward as possible.

When it comes to informing your customers, here are a few ways you can keep things simple:

Find a Way to Relate

Everything from the products you sell to the technical services you provide are relatable to you, but not your customers.

In order to get your point across and make a sale, it becomes your job as a business owner to relate your business world to your customers' worlds.

This means finding something that is common in your customers' lives and relating your business to that.

Using metaphors like, "Washing the dishes is a lot like ... " or "Surfing the web works the same way as ... " will help your customers wrap their minds around what it is you provide.

Explain Every Technical Detail

Glossing over what you might consider a small technical detail could be enough to throw your customers off track.

When working your way through your sales pitch or informative speech, make sure you briefly explain even the most minor details. By doing so, your customers will stay ahead of the curve.

Make Sure Your Speech is Concise

The term "elevator speech" has been used in the business world for decades.

The term relates to the idea that if you can successfully pitch your business idea in the time it takes to ride an elevator a few floors, then it will result in a deal as opposed to a parting of ways with the other person on the elevator.

As the following article notes, you can tighten up your elevator pitch by keeping it as simple and straightforward as possible.

If there's anything that strays from the point or distracts from the overall idea, cut it from your speech. Every word you say should get you closer to the point you're trying to make.

Practice Your Speech

Whether you practice in front of a mirror or face-to-face with a family member, practice makes your pitch perfect and easier for your customers to understand.

By rehearsing your speech and committing it to memory, you'll be armed and ready with helpful explanations for everything.

Timing your speech is also another great way to practice.

You don't have to break the world record for speech speed, but keeping it under a couple minutes will keep your customers engaged. So, when practicing, keep that stopwatch close by.

Have a Backup Explanation

If you're having trouble getting your point across or the customer just can't seem to understand your business, don't get frustrated. Sometimes your first approach isn't the most effective, which is why it's important to have a backup plan.

Whether it's using a second relatable metaphor or throwing your speech aside and taking the customer through your business process one step at a time, backup explanations are important.

If you don't have a backup, it might mean the difference between a sale and a parting of ways when exiting that elevator.

From using relatable terms to explaining every detail, keeping it simple for your customers is the best approach to take.