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Mobile Web Apps for Businesses
by David Frankk Fri, 08/03/2012 - 09:35
Mobile marketing is one of the recently introduced and effective strategies which generate more business for an organization in comparison to various other strategies. The reason behind the high success rate is the high availability of number of users for products and services. Deployment of mobile web applications or mobile apps is one such sub-domain in mobile marketing. Mobile apps build a brand for a business by providing something unique to the user or by adding some new and awesome features in their apps to attract as many users as possible.
Fusing internet in mobile apps enhances the flavor of application as maximum mobile users use internet through mobile. Moreover, the fact that internet has become a habit as well as the need for most individuals, works as fuel to this strategy.
There are several ways to utilize these mobile web apps to market, promote or brand a business:
- Use as games, which attracts many users because of the fun-element in them. Using mobile application development process for game development is in itself is a business domain. Companies are coming up with more interesting games in order to build a brand in public with their name. This brings more business for such companies in terms of clients, who want to develop separate mobile application for their organizations.
- As third-party applications, which usually is the case. Businesses develop web-based mobile application for consumers to opt-in for updates and services. These applications can be free as well as subscription-based, depending upon the consent of the organization. Services like coupon finder or store locator are provided to consumers so as to trade with the business.
- Not only in consumers’ perspective but internal functionality of a business is also served well using mobile applications. Mobile applications used in enterprise mobility, helps in improving the decision making capabilities and provide real-time data analysis. This improves the productivity in terms of business operations.
- Cross-platform functionalities save a business from the changing mobile-landscape. Providing with the mobile web app for different platform flexibility increases the number of eyes to catch, for a business. This eventually brings more business for an organization, provided that the existing users are highly satisfied with the quality of service.
Like explained above that mobile web app not only facilitates users’ experience to get to know about the business, these apps also facilitates the business’ operational activities to improve their productivity and improve the quality of service or product they provide for consumers.