small business

Cyber Monday is traditionally the day in which consumers kick-off the holiday buying season with online purchases.  Cyber Monday however may become Cyber Weekend this year because online retailers and merchants have largely invested in E-commerce, online ads and ramping up their website infrastructure throughout 2011.  More and more emphasis is being placed on online purchases versus in-store.  It’s easier, more cost-efficient for the seller and completely c

Below are Reznick’s Top Ten Tips for growth-oriented companies and entrepreneurs seeking to not just weather the current storm, but flourish in today’s challenging business environment. 

10.   Check Your Ego – You know your business, but that doesn’t make you an expert at running it. Smart people know what they don’t know and surround themselves with experts and advisors and then listen to them. Don’t be afraid to ask for advice and then, take it.

It just takes that one negative review for the entire world to see and next thing you know, your company is fighting the public relations battle of its life.

For many companies, this scenario will actually become a reality at some point and time; it is how they handle it that will determine whether or not there is any negative fallout for the business.

Although my company (Goldstar) isn’t in the daily deal business, we live in an adjacent neighborhood. It’s a less crowded place, and the neighbors aren’t as likely to be in foreclosure on their houses or  dodging collection phone calls. And because we only sell tickets to live entertainment, the block parties are a lot more fun. They’re less about oil changes, laser hair removal, 2 hot dogs for $4, and botox.

Everyone wants to own a business and work for themselves, and you are getting ready to do it. However, no small business started on a whim, no successful ones anyway. There are many things you need to consider before your business dreams become a reality, and this article will help you realize the four most important things you must think about.

Business Niche

Your business dreams are sitting there waiting to be hatched, but money is the issue. On the other hand, your small business is in desperate need of some financial assistance or is looking to expand and needs a little kick in the wallet.

As President Obama pointed out in September regarding the American Jobs Act, everyone understands that small businesses are where the majority of new jobs start.

As the owner of a small business you must find the balance between a variety of roles. You will play the owner, manager, worker, accountant, salesperson, safety officer, receptionist and more. All of this can be overwhelming, especially when only one or two of these positions actually fall within your realm of experience.

With all the competition online just about every entrepreneur can benefit from some sound and useful marketing tips! This is especially the case for those selling affiliate products since this business model is a hugely popular one! The best part about operating your own affiliate business is the minimal financial investment needed and the income opportunity available!

I spend hundreds of hours on LinkedIn every month researching, testing, tweaking and seeing what works and what doesn't – and that's on top of the hours I spend marketing my business and my clients' businesses on LinkedIn. So in a week's time I view thousands of different professional profiles.

I see people who write there profile in 1st person. Others will write in 3rd person. Even the LinkedIn marketing experts say different things when it comes to whether or not you should write your LinkedIn profile summary in first person or third person

Private coaching clients are telling us regularly how important it is for them to broaden their skills to do a better job of thinking strategically and managing large accounts. Those are areas that we are focusing on increasingly here at Engage Selling. I recognize—just as you do—that so much activity in sales today is happening at the enterprise level, so success here is vital.