Is Your Branding Idea Getting Traction?

No matter what product or service you offer the public, branding is an essential part of getting your message out there.

In a day and age when the economy is still a struggle for millions of consumers, reaching out to them takes a sizable amount of effort. From paper advertisements to email to social media to mobile marketing, there are many avenues businesses and marketers can go down in order to reach their audiences.

With that thought in mind, how are your branding efforts coming? Are you reaching all those you want to or missing many along the way?

Brand on Multiple Fronts.

In order to reach out to as many consumers as possible, first make sure that you have a strategy in place.

Yes, sounds simple enough, but you would be surprised how many companies and/or marketers end up doing things on the fly.

Put a strategy together that is both realistic and affordable. That means staying within budget and going after potential consumers who are most likely to buy your products and/or services.

For instance, if you market Direct TV, you will want to know the best demographics with which to zero in on.

While there are plenty of senior citizens who watch television, many others do not. That is also true for seniors when it comes to computers and the Internet.

That being the case, you will want to know which areas of the country are most likely to have older individuals who not only watch TV, but also surf the Internet. In those cases, you can promote your brand and note that you offer specials when consumers bundle their television and Internet needs.

Another example would be marketing to families versus individuals.

In the case of families, many parents use the television as a “babysitter” during the day or early evening hours to keep their kids entertained while they’re working from home, doing work around the house etc. Marketing a bundled package of satellite TV and the Internet could be a winner for many families who are watching their dollars.

Don’t Be Afraid to Tweak or Repackage Things

While you may have what you feel is the best brand out there, even the top ones need to be tweaked and repackaged at times in order to avoid staleness.

Repacking your brand from time to time is good on several fronts.

First, it shows that you’re not stuck on success or failure and that you are always thinking about how to make things better.

Secondly, there is a good chance your competition is doing the same thing, so you might as well not be caught flat-footed.

Lastly, take the time to do some research and get a feel for what your customers (current and potential) likely want.

Remember, you don’t want to be the next “New Coke” rebrand on the shelf.