A look at the average Utah SEO company pitch will likely reveal numerous helpful tips when it comes to search engine optimization, especially with the constant changes in algorithms and ranking techniques by the world’s biggest search engines. However, one thing that remains constant is the fact that the importance of content cannot be underestimated. A good website infrastructure, for instance, can only be helpful when the content found therein is helpful to the customer. For the small business person, concentration on content is perhaps one of the ways through which they can gain an advantage on competitors and compete for market share with the more established market giants. Still, a small business will likely have to juggle content creation with other elements of the marketing budget. Here are some innovative ways to create content in ways that will not blow a hole in one’s marketing bank.