When you have a product that you can’t get out there it’s frustrating. It can be worse when you don’t have the necessary skills to properly advertise it. Let’s take a look at what you can do to get the ball rolling.

In today’s day and age, even the simplest things like selling a product can be tricky. With things like advertising and media being more and more digitized, it can be more difficult if you don’t have the right skills. The road to digital marketing requires certain steps.

Creating a perfect search engine optimization (SEO) strategy for your ecommerce website is essential. The online competition is fierce. You need your customers to find you online and ranking above your competitors.

Did you know that global ecommerce sales were estimated at $2.29 trillion in 2017? This number is expected to rise over a trillion dollars more by 2020.

Businesses all over find that their employees are less productive than they would like. Fortunately, there are plenty of ways you can drive up productivity in your business. From offering flexible employee schedule s to increasing office morale, read below to discover a few tips we have on improving productivity at work.

Small businesses are starting to see how important an online presence is. It has the power to increase both revenue and market reach. Still, making sure that your company is seen by potential customers online is the challenge that you must overcome. The following is a simple guide to help increase visitors to your business’s site.

Starting a new business requires overcoming many obstacles. From creating a reasonable budget to hiring a new staff, most of them can be overcome by planning. What many forget to plan for, though, is how they’ll get customers to pay attention to their new business.

Getting customers in the front door is always tricky, but it too can be accomplished with the right strategies. Below are four ways to help promote your new business and create a core group of customers who can support you through the earliest days of your operation.

There is a lot of expert advice online about launching your own business. While a lot of this is targeted at online businesses, there is not a lot of information available for solopreneur professionals or skilled traders. Given that nearly 46 percent of such business owners are under the age of 45, it presents a huge opportunity for these young traders to scale their business up with the help of cloud based tools. In this article, we will take you through five tools that solopreneurs can deploy to launch a successful offline business.

US small business sentiment is on the rise, and it’s thanks to bullishness on major US indices that this is happening. The business confidence index in the US has steadily been increasing since 2015, in line with global economic trends. This bodes well for 2018, and investors across the spectrum are looking to dig in their heels to profit from the upside momentum. Business confidence is a measure of how businesses perceive the current performance of the economy. It is a quantitative assessment based on positive/negative reviews and it provides useful insights into economic performance projections.

The holiday season can be a particularly stressful time for the self-employed. In addition to maximizing end-of-year sales, solopreneurs are focused on finalizing projects, issuing and paying invoices, closing books and preparing for tax season – all on their own.

Therefore, it’s no wonder the year-end deadline to set up an Individual 401(k) is often overlooked, but even as your year-end to-do list grows, there are compelling reasons to put establishing your plan at the top of it. Individual 401(k)s, which allow you to contribute up to $54,000 of tax-deferred income each year, have the potential to boost your bottom line and financial peace of mind, and could even move you into a lower tax bracket. 

Driven by ambition and zest for fast success, entrepreneur beginners often fail to anticipate some financial issues. Although this is something that happens to many business rookies, it has to be nipped in the bud. The main reason for an immediate action is that not paying enough attention to finances can result in a serious business stall or even a closedown. So, if you don’t want to cut a potentially long business story short, learn more about avoiding, controlling and eliminating your debts.

I’m not sure how it got started; I think initially someone was just making a joke.

But somehow, five or six years ago, a bunch of men that I play basketball with decided to hold a year-end, “Secret Santa” event at our local bar. We had a blast and agreed to make it an annual occurrence.