People keep telling you that you need a blog, but you're not quite sure how to approach it.

When you give consumer an incentive to read your blog, they'll keep coming back to read what you have to say, but how exactly do you go about it?

1. Solve Their Problem

People are never so keen to read blogs as when they can glean the solution to their problem.

If you run a business, then you already know how important it is to communicate with customers as well as your employees.

It just so happens there are a number of communication trends gaining popularity in the business world.

Here are just a few communication trends your business should be on top of:

When you started your business several years ago, you never imagined the growth you see now. What began as a website you ran from your living room soon expanded into a growing company.

But as your company grows, you realize that you need more than just an online presence. Many of your clients prefer to meet with staff in person and want to see and touch your products before they commit to a purchase.

When it comes to large corporations like banks and credit card companies, or even smaller practices in the law and medical fields, confidentiality just comes with the territory. But, when you get down to it, there aren’t really too many industries where confidentiality and discretion aren’t an unspoken rule, or at the very least, much appreciated. If you take a little time to make sure your clients’ information is protected, it will make a huge difference.

Being a sales manager sounds so glamorous, so in charge, so important. And it is important, you are a leader, responsible for people, and what you do affects them.

If you have the title of manager and the skills, you can thrive in this position while being a good influence and manager of those under you.

Starting an independent business in the US needs some work and preparation. First and foremost you need to be sure that you are financially and psychologically prepared to do the hard work involved, the research and the investment. The earlier you start the better. Students can pick up entrepreneurial and business skills during college itself.

Are you using technology to enhance your customer service?

As a business owner, you know that technology is always changing. By embracing some of those changes, you can enhance your customers' experience and provide unforgettable customer service. That means more satisfied customers and more sales.

Here are three key ways businesses can use technology to take their customer service to a new level.

Predictive analytics is the concept of using existing data sets and information to analyse patterns and make predictions with a certain degree of reliability, about the future of the business or the sector to which it is applied. Predictive analytics is the next stage of business analytics, which makes full use of big data's potential by identifying existing patterns and using them to determine future opportunities. One should remember that predictive analytics does not give you the ability to see in to the future; it merely predicts what might happen based on the past data. It is a potential gold mine for businesses, as it can open up a completely new world of possibilities and opportunities, which were previously unexplored.

Is it possible to turn around a struggling franchise?

A franchise business is an attractive prospect for many entrepreneurs, offering the market power of a brand name with the chance to be in charge of their own location, but what happens if the franchise you want to invest in is failing?

We can all agree that time is a rare commodity, and no group knows this better than entrepreneurs. For you, finding a moment to think about what to have for lunch is as close as it gets to having free time. Running your business has so many demands that you’re often looking for ways to clone yourself just to catch up. Since we’re a long way from cloning, here are four tips and tools to help you save time and streamline your business operations.