small business promotion

The Secrets of the Effective Small Business Marketing

In most new businesses proper marketing can make or break its future success. Although most people allocate a certain amount of funds to marketing and advertising the majority of the funds are usually spent on the product or service itself. A big break most often comes from when something has caught the eye the right person, usually through some sort of popular effective marketing.

Do You Make This Mistake With Your Logo?

When Designing Promotional Products, Aspect Ratio can Make or Break You

If you’re like most small business owners, you probably don’t spend a lot of time thinking about your logo’s aspect ratio. A lot of people don’t. But seemingly small changes in the aspect ratio – the proportion of your logo’s height to width – can really change the readability and overall look of your logo.

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