Social media provides a direct exposure to the masses and potential customers for a business. Social media involvement helps businesses to stimulate a more personal touch to their business relationship. However, it is seen many times that while trying set up social media presence with flying colors, businesses often encounter hampered brand image in market. These potentially negative results cite a fear of branding over social media and limit the willingness of businesses to venture freely. There are a number of reasons for these negative results or social media disaster:
