Macro-ops: These 6 Tips Can Help You Succeed in Your Next Fundraising Campaign

Planning a fundraising campaign for a nonprofit organization can be overwhelming. There’s a seemingly endless number of details to cover, boxes to check, copy to right, and emails to send. While every fundraising campaign is a bit different. There’s a number of key macro strategies and best practices that apply across the board. And if implemented will ensure you’re next campaign is a huge success. 

How to Safeguard Your Business against Disaster

Nobody wants to think about worst case scenarios, but it doesn’t help to live in denial. When you own a small business, you should have a backup plan just in case disaster strikes. The most important thing that you can do is be prepared. In this article, we’ll show you how to get this right.


Evaluate the Risks Your Business May Face

8 Best Backlink Tracking Tools in 2020

First things first, what are backlinks? Simply put, a backlink is a link that links a website to a page on an external website. Having a well-thought-out backlink strategy can add massively to your SEO strategy. However, to get the most out of it, you ought to have a monitoring plan, where you see how each backlink is performing and use this data to streamline your backlink policy.

Planning to Relocate Your Growing Business? Check Out These Tips

Your small business will grow so long as you plan for long-term success. When the time comes for you to expand, you may have to look for a new location to support new employees and facilities. You can't always stay in your basement or a shared workplace forever, so getting a larger office space is an investment that's definitely worth your time and money.

5 Things to Do When You Can't Pay Your Business Taxes

Most up-and-coming entrepreneurs tend to focus on the brighter side of their business plans. They have no idea what to do if their business revenue nosedives and they can't afford to pay an unexpectedly large tax bill. This is a common problem, though. Even veteran business persons receive unexpectedly huge tax bills. No matter how you adjust the numbers, your tax returns show you owe Uncle Sam quite a huge amount of money. The good news is that this happens all the time, and the IRS cannot collect money where there is no money.

Reasons Why Fake Reviews Are Bad for Your Business

Online reviews, especially positive ones, attract people to do business with your brand. This is why every business owner wants every customer review they receive to be positive. Building an excellent online reputation is not easy, but research has shown that online reviews are one the best ways to do it. This explains why some business owners go to any length to have several positive online reviews. This includes outsourcing fake positive reviews to boost their star rating. It may seem like a good idea to post fake reviews, but below are some ways that fake reviews can hurt your business.

Road to Recovery Lessons from Mid-size Retailers

This year was hard on everyone. The global economy is in shambles and things seem to be getting worse. However, if there’s one thing worth mentioning about human resourcefulness, it’s the fact that it always shines the brightest in the darkest of hours. Mid-sized retailers have shown a particularly high level of resilience in face of this adversity. In fact, some of them already seem to be recuperating from an initially hard patch. With that in mind and without further ado, here are several recovery lessons from mid-size retailers that you should know about.

Effective Communication Tools to Help Turn a Poor Consumer Experience Into a Repeat Customer

No business owner wants their customers to have a negative experience. Unfortunately, sometimes lines get crossed in communications and some customers end up walking away unhappy. However, if you find yourself losing customers due to negative customer experiences, it doesn’t mean that you can’t bring them back by turning the situation around. People want to be heard, so if your company provided a negative experience—or if the customer felt it was negative—listen. By taking a look at effective communication tools, you can help turn those negative experiences into regular customers.

How to Give Your Budding Startup a Competitive Edge

No one can deny how exhilarating and exciting it can be to transform a mere idea into a viable product or service that can generate revenue. However, starting a new business venture - no matter the industry or trade - isn’t without its fair share of difficulties. When you get right down to it, not only does it require a considerable commitment of time, effort, and resources. But it can be more than just a little challenging for a startup to find its place amidst well-established companies. 

A Guide for Business Owners: How to Take Your Company to the Next Level

Has your company recently reached its profit potential? Have you exhausted all of your current options for future growth? If so, it’s high time you took a different approach. More to the point, it’s high time you took a risk and smashed through that proverbial glass ceiling! You’re never going to reach the pinnacle of your industry if you stagnate for too long, which is why you must always be on the lookout for ways to push your organization forward.

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