Even though we are well into 2021, the health crisis that has marked the previous year and the many changes it has brought about are still lingering. In fact, the events of 2020 have defined what this year will look like to a great extent, and the many uncertainties everyone is facing. For business owners and aspiring entrepreneurs, the challenges of setting up their companies are all the greater – competition remains fierce, but the conditions in which you need to succeed are harsher than ever.

At first, it might seem intimidating to consider using Shopify to edge out the rest of the competition with e-commerce methods. After all, there are often so many entrepreneurs trying to do the same thing that the Shopify market is practically saturated with competition. That said, just because there is a lot of competition does not mean that the odds are low.

We all know what life insurance is. So, without wasting time, let us get into the marketing ideas and strategies related to insurance that can help you reap benefits in the long run.

How will you attract policyholders for a lifetime?

An important aspect that you must keep in mind is that every prospective policyholder that you approach are already aware of the nuances of life insurance policies, what to expect, what to pay, how to get covered, and so on.

Whether you've always worked remotely or quickly got shuffled into a home office during COVID, making sure that you stay productive is key to fulfilling work and a happy employer. This may mean changing up the time you start working, rearranging your connection time to function around children's remote school schedules, and connecting with your team both in fun and in focused work.

The effectiveness of your marketing strategy is one of the critical factors that determine how successfully you can grow your business. A good strategy will help you identify and connect with your audience, driving more revenue to your company. On the other hand, an ineffective strategy will end up costing you time and money, which could spell disaster in the long run.

It’s easy to think that email designs are built to be responsive, and you’re right. There are several tools that you use that makes emailing easy and responsive. However, there are still some email best practices that you will be wrong to overlook. With these best practices, you can be sure that you’ll get the most out of responsive email design. So what are they?

Is your business blog worth the time and effort?

There are a lot of businesses that don’t utilize their blog, but in the competitive world of the internet, it can give you an important competitive advantage. You want to take every opportunity you get to convince your audience of the benefits of your business, and a high-quality blog is the perfect way to do this.

There are few industries or businesses that haven’t been hit hard over the past year by the COVID-19 pandemic. The need to maintain distance has caused many companies to shut their doors to customers. In 2020 alone, unemployment in the U.S. reached its highest levels since the Great Depression.    

While we are likely to experience issues as a result of the pandemic for some time, the tentative potential for a new normal appears to be in sight. Consumers and businesses alike are keen to explore how they can safely emerge from this crisis, and support one another as we move forward. This presents an important opportunity for businesses to assess how they can put themselves in the best position to recover from setbacks caused by this crisis.

If you are feeling bogged down or uninspired at your present job, it may be time to think about making a change. One option to consider is turning an existing passion or practice into a lucrative business. Ask yourself whether there is something you are already committed to, something into which you are already investing time and energy, simply because you find it fulfilling. Now, what if you could monetize it? Here are some tips for turning your passion into a career.

2020 was a difficult year for many industries, but the more data that is coming out, the more it is confirmed that small, local businesses are among the hardest hit. This is true across the world, from Philadelphia to Phuket (where 1/3 of all hospitality businesses have gone bust). For those small businesses that are surviving, the key to recovery will be in promotion, so they can spring back and be more than ever in the minds of their patrons, many of whom will care about their survival. This guide is here to offer some ways that you can efficiently promote your local business to ensure you continue to grow and excel in the future.