Business growth might not always indicate success, especially if you don’t scale your operation with your growth spurt, but it’s definitely one of the best goals you can shoot for as a small business owner. After all, growth means that you’re acquiring more customers than ever before, that you have more loyal brand advocates, that your brand is more visible in the online world, and that you have a need for new talent in your company. If your goal is to grow your small business, though, then you need to invest in strategic growth and create a strong strategy that will minimize risk while maximizing efficiency.

Marketing your product or service through digital channels has more impact than using traditional methods such as print media and advertising. It is important to note that digital marketing does not only involve online/internet channels but all digital channels. Some of these channels include email marketing, messaging using mobile phones, apps, marketing through social media, and search engines.

Working from home does come with advantages. It gives you the flexibility to finish your tasks at any time of the day. It also allows you to get things done the way you see fit.

Most of all, you can complete your tasks anytime, anywhere. It does not matter whether you are in your coffee shop or on your kitchen counter. You can even travel while working at the same time.

But to be an efficient remote employee can be challenging. It is easy to become distracted, fall into a rut, and lose track of tasks that could kill your productivity.

Since there are lots of telecommunications tools available these days, companies are more than well equipped to have employees working remotely. This allows for many things and opens lots of possibilities. You can now have workers in the field, all across the globe. Additionally, it offers your workers the freedom to work from home. And in recent times and with the global pandemic, this seems like a very important asset to have. But the problem that occurs with this style of working is how to help new remote workers integrate into company's culture.

If you’re a business owner trying to survive in this pandemic, it may seem like the rules are constantly changing. As shelter-in-place orders are lifted, you may not know where to start if you want to get your small business back up and running. 

The quarantine has affected — and continues to affect — many aspects of business operations. But if you take time to assess your situation, adapt to your “new normal,” and put in the work to reboot your business, there’s a good chance you can recover from the coronavirus crisis and bounce back better than ever. Here are some tips to help you get started:

People who are turning to remote work to continue earning an income through the lockdown are finding this option isn't as easy as they assumed it would be. The challenge comes in finding new ways to be productive amid the many distractions that are common in a home environment. The following guide will help you set up a strategy for working more efficiently through those distractions.

Anyone with a startup capital can start a business. Entrepreneurship comes with a lot of benefits, which is why it's understandable why so many people nowadays want to try their luck in this field. Starting a business is a huge responsibility, but the money you get in return is well worth the investment. However, people often cease to realize the importance of business growth. Stagnating will eventually lead to failure, and the only way to turn around a failing business is to come up with an effective strategy. Creating an adequate plan is not easy, but it's essential to invest time and money if you want your business to prevail.

With work from home (WFH) becoming a norm everywhere, we all are coming across with productivity issues. Considering time as a valuable resource, every productivity tool that saves time may seem worth the money. For optimizing our productivity at work, whether home or office, we bring you the answers.

Even though money does make the business world go ‘round, marketing is the key driving force behind overall business success. After all, you can’t make money if you’re not able to make good decisions when it comes to capital expenditure, and one of those investments should be to market your company in the online and offline worlds. Now, offline marketing is still a viable choice for many small and medium businesses, however, the reach and long-term potential of digital marketing surpasses every other marketing method to date – which is why today we are focusing on digital marketing and its impact on the business world.

There are many keys to being a good business owner.

One of the critical ones is to know timing and how to handle it.

From when to buy a company to when to part ways with it; you want to be on the right side of such critical decisions.

With that in mind, what are some reasons selling a startup now would make a lot of sense for you?