Whether you are documenting a business plan for a new venture or in the throes of scaling an existing business, a marketing plan is critical for drawing clients.

A well-designed and properly executed marketing plan can indicate the difference between a profitable business with healthy sales and a business that never gets off the ground. Sustained profitability is achieved when combined with strategic marketing, consistent sales, smart financial systems, and a great team. While strategy is important in every aspect of business, the digital marketing plan is the heart of any business.

Are you planning to build a new location for your business? This may be the first building that you have ever owned or it may be just one of several branch locations. Either way, you owe it to yourself and your business to get the best possible deal. Here are the 5 best practices when you work with a contractor.

Promoting your business can be a daunting task, but as many entrepreneurs and business owners know, you must take some time and effort to reach success. It is not always easy for small companies to advertise, but there are a few ways you can consider when creating your marketing plan.

Business cards

One of the simplest ways to promote your business is by having professionally-printed business cards. Making sure that they are printed on high-quality card stock will ensure that they look more professional to potential clients and customers. Keep in mind that you want your business cards to be memorable and innovative while still relevant to what you do. By taking time with the design of your business cards, you can have a tangible reminder of your company and services when meeting clients for the first time.

In recent years, traditional forms of marketing, such as direct mail and print ads, have begun to decline in popularity. In their place, social media has taken over the marketing field as an invaluable resource for connecting with consumers of all ages in every corner of the world.

If you are not already using social media for marketing your business, it can be hard to know where to start. But by understanding how consumers use social media and the benefits of showcasing your brand on these platforms, you’ll be able to pick the social media platform that will work best for your business.

When you have just started your own business, you’ll be excited about the future. You’ll see all kinds of great things ahead of you, and you’ll have a plan of how to get there. Or rather, you should have a plan. A business plan is a crucial part of running any business, and for start-ups, it’s something that you just won’t be able to work without. Your business plan is your route to success, and by working hard to create it, you’ll know exactly which direction to go in, what decisions to make, and even deadlines to get things done by.

As a business owner, you want to make sure that your employees are hitting their targets and keeping daily operations running smoothly. This allows your business to move forward and remain successful, bringing new and exciting opportunities for your company as you expand. However, you need to make sure that you are creating the right working environment for your employees, to allow them to maintain their productivity, if you want to see your business move forward in this way. If you think that productivity could be improved amongst your teams, here are some tips to help you turn things around.

Many small business owners have to do more to make their business stand out to ensure growth. But the marketing strategies they use are similar to what other companies employ. 

Since most small business owners cannot afford a marketing team, it is understandable. Only a few business owners will be brave enough to think outside the box and use unique marketing tools. But if the owner is creative, several marketing opportunities are available.

Sometimes you have to be honest with yourself and realize that nothing lasts forever. Perhaps the best days are over, or maybe you want to get out while the getting is good. Whatever the reason, it's entirely possible that you will reach the point where the best course of action is to sell your business and move on. Instead of improvising on the spot, the transition will be much easier if you already have a plan. Here’s how to create a good business exit strategy that will guarantee your financial security.

If you’re like most people, you’ve had the experience of visiting a company’s website and quickly clicking the “back” button, filled with frustration or indignation. While web content may seem like a simple thing, it has the power to make a profound impression on customers, and poor web content can feel outright insulting. Sometimes, a visitor navigates to a web page only to find it so riddled with ads and annoying pop-ups that they can’t locate the content they’re looking for.

Customer retention is essential for the success of every business, whether small or large, and adopting an appropriate retention strategy is of the essence. From modern to conventional approaches, or a blend of both, business owners can adopt many viable and effective customer retention strategies. Below are some customer retention strategies to improve your small biz.

1. Use Appropriate Customer Outreach Strategies

Adopting an appropriate customer outreach approach is undeniably one of the most effective ways to build and maintain a healthy relationship with customers. How you reach customers even in their space matters greatly and can determine how they respond to your brand. Before deciding which communication channel to use, pay special attention to customers' preferences and privacy.