Use of CTA buttons in Email Marketing

Before we get into the usage of CTA buttons in email, let’s cover how we look at campaigns. As a digital marketer, you are always hungry for quality insights about how your campaigns are performing.

7 Challenging Business Skills You Need to Master

Possibly everyone who has the resources to sponsor and handle a business can start it. But only a few can grow it into a large scale organization. What matters is the overall development of a business rather than just the mere existence of it. Each year millions of people introduce their business in the industry, but only a few manage to survive the competition that is in the business market. Even the most brilliant ideas drift apart in the deep ocean of struggle. If you think that your business can survive solely on the foundation of hard work and splendid ideas, then there are a few doubts that you must clarify.

7 Steps to Launching a Successful Referral Program

What makes a successful referral program? Why do some programs get thousands of signups while others are just forgotten? Well, it is all about knowing the right steps to launching a successful referral program. It is not enough to just create a referral program and launch it. You also need to know how to promote it. In this article, you’ll learn the 7 steps that you can do to launch a successful referral program.


What is a Referral Program?

But first, what is a referral program? A referral program is a system where customers or website visitors are given a chance to refer people to the website. Often, it includes a form that doesn’t only ask for the email address of the user but also has a place for the contact information of referrals. This system allows website visitors and customers to refer their family and friends to the website in exchange for a reward.

Text Messaging for Business: The Ultimate Guide

Why use text message marketing? Today’s consumers are inundated with marketing everywhere they look. Traditional marketing like billboards and newspaper ads has been quickly overtaken by modern tactics like social media ads, email marketing, and influencer marketing. So how is your business to stand out in the crowd?

5 Effective Ways to Keep Your Startup Spirit Up

Market success followed by hyper-growth is the ultimate dream scenario for many startups. Unfortunately, it may be difficult for their leaders to simultaneously attract new investors, control the development and launch of new products, and supervise the recruitment of new employees. In this situation, many startups risk losing their original identity, culture, and spirit as they grow bigger and become more similar to major corporations. We have collected the five solutions that will allow you to keep your startup spirit up while also being effective as an organisation.  

Streamline Your Office: How to Use Your Employees Mostly Efficiently

Good management means you’re always open to changing how things work in your office. Productivity shifts as employees grow, and you want to make sure that everyone is using their strengths as often as possible. After all, a talented web designer who sits around all day doing little more than creating an email or two isn’t going to be happy.

Cover Of The Rolling Stone

I subscribe to just two print magazines:

Inc., because it helps me build my business.

Rolling Stone, because it helps me appear cool in front of my children (although I’m pretty sure I lost that battle at “print magazines”).

Rolling Stone covers music, of course. But there is also, usually, an article about somebody otherwise famous.

A recent edition’s featured famous person was comedian Chris Rock.

How to Boost Your Social Media Strategy

Social media is no longer just for fun, it is also a place for serious business. Companies use social media to gain and market to customers. Facebook, Instagram, Snapchat, Twitter, YouTube, and LinkedIn are some of the major players in the social media space. Businesses use these platforms every day to reach out to customers and market. In this article, we will walk you through methods that will make the most out of social media for businesses.

Mistakes to Avoid When Starting Your Online Business

The internet has revolutionized life as we know it, including the business world. In fact, the quantity of online business communication, selling, and marketing that takes place these days is staggering — especially when one considers that none of it existed half a century ago.


While the internet is a promising landscape for practically any business venture at this point, that doesn’t mean that starting an online business is a simple task. It requires planning and is just as open to miscalculations and oversights as any brick-and-mortar enterprise. With that said, here are a few mistakes to avoid the next time you launch an online startup.

How CRM Systems Help Increase Customer Retention

Forrester researchers confidently claim that marketers obsess over customer acquisition, and lose focus on the equally, if not more, integral aspect of customer retention. A longitudinal study by Econsultancy established how marketers continue to be inclined towards customer acquisition over retention, in pure defiance to Pareto's 80:20 rule, that simply captures how existing customers constitute 80% of the average organization's revenue! Loyal customers are, typically your most valuable patrons because:

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