Sometimes, what a company is doing just isn’t working. You may provide an excellent product and excellent service and still fail to break a profit. In that case, it may be that your marketing is just ineffectual. If this holds true for your company, it may be time to rebrand in a way that will actually appeal to consumers. Below are four steps you should complete to successfully rebrand your business.

Color has a deep and often subconscious effect on our behavior.

According to a study examining the effect of color on sales, 92.6% of people surveyed by the CCI: Institute for Color Research said that color was the most important factor when purchasing products.

Discover tips on how to improve your business’s customer retention rates and boost sales with this infographic from the team at M2 On Hold.

As we watch in amazement the speed at which the digital world blooms, many businesses allow for their offline marketing to sink into oblivion. Despite the undeniable fact that the online realm still reigns supreme, some tried and tested marketing methods of yore can still make a significant difference for your success.

Mobile phones are integrated into everyday life. In 2017 it was reported by Statista that 95% of homes in the UK have mobile phones and their uses keep increasing. Whether they are being used as cameras, computers or gaming devices, the public use their phones for a lot more than to just calls.

Small businesses have a lot of pressure on them, and more so since the financial crash of 2008. However, there are plenty of opportunities for growth and success if business owners are prepared to work hard and cut down on waste.

The role of technology has gotten bigger and businesses know this. Not only is technology vital for running a small business online; it helps with communication in other scenarios such as trade shows. The following are some ways businesses like yours can use event technology.

Enhanced Communication

Content is king in SEO – this you must have heard so many times that hearing it again would not only sound cliché. However, the phrase is so important that one cannot help repeating it.  Creating quality content to maintain a steady pipeline of contents is quite challenging. Marketers are experts in marketing but know little about SEO. While optimization websites are important, nothing can surpass the importance of content in online marketing. You have to create compelling content and optimize it so that visitors stay engaged on the website for a long period. A higher level of engagement is a sign of building a relationship with the audience that forms the foundation of an effective marketing campaign. Therefore, developing a sound content strategy is the most impacting aspect of SEO.

It is the desire of many to be financially independent, and one of the ways is to venture into business. It might seem an easy way to go, but when you get there, you realize that business has its unique challenges. You have finances to manage, staff to handle, procurement to be done and other daily and monthly tasks to perform.  There are certain aspects that you must take seriously for you to succeed in business.

Businesses sometimes look for loans for business expansion or for other reasons. For small businesses, sometimes, it is important to have loans with a long pay-back period to use the loan appropriately. You can approach financial institutions for business loans to take your business to a next level. However, generally, these institutions charge huge interests and their rules and regulations are also strict and difficult to adhere.