When running a business, you’ll want to stay on top of your finances so that you won’t run into money troubles. Being wise with your money can help you stay in business longer and keep you out of debt. Here are four pieces of advice that you should follow if you want to keep your company out of financial jeopardy.

The world of SEO and online marketing can often feel overwhelming to someone who has just stepped in. From continually evolving search engine algorithms to advanced technicalities of optimisation, there is so much to baffle you. However, there is a method to this madness. SEO follows a set of logical (almost mathematical) principles based on which every website is assessed.

As a newcomer, you need to go back to the beginning and learn the fundamentals before advancing to the more complex stages. It would be your first step towards eventually mastering SEO and becoming a respected expert in the field. Since search engine optimisation has such a long and winding history, it is natural for you not know where to begin. Below is a brief discussion that is sure to help you out!

When you are embarking on your journey of self-employment and running your own small business, you may have visions of more flexibility to your working day, increased financial reward and autonomy, but the reality of working for yourself can be different to your expectations. If you are feeling a little jaded about your situation, read on for solutions for common issues that affect the self-employed.

Today's highly-educated, modern and tech-savvy people have relinquished their love for 9 to 5 jobs. They establish startup companies to capitalize the talent they have, provide job opportunities to desperate candidates, sell their products/services, and earn great revenues. The successful commencement and development of your business depend on how well you manage different business activities and meet the growing expectations of your customers.

The short answer to the above-mentioned question is yes - you can do anything, including opening a restaurant, while operating on a budget. Now, the success of your restaurant is going to hinge on how high your budget is and what your expectations are. For instance, it might not be best to try and open a fine restaurant in San Francisco on a budget of less than $3 million. Do things such as look for restaurant table tops for sale before deciding on a theme. This will enable you to work within your budget rather than trying to make a round peg fit into a square hole. First, review your budget and decide if it is realistic for you to open a restaurant. Second, look to see if increasing your budget can help your restaurant to grow. Lastly, run the numbers and figure out if your restaurant is likely to be successful.

Lifetime customers help your business thrive and help you offer everything they need. When you find quality lifetime customers, make sure you do the following things to keep them.

Offer Rewards for Customers

When customers receive rewards just for being customers, they’ll be happier to stay. They’ll always go with a company that offers them more things from other companies. You can outperform your competitors by offering a rewards program for all your customers so they can have a chance at a better future with your business.

No one likes to think about the worst-case scenarios when they develop a marketing strategy. In reality, it’s neither healthy nor beneficial to contemplate negative outcomes  too often. However, you’d be remiss if you didn’t at least double-check the way you currently market yourself. Indeed, you may just find an area where you can make significant improvements. With that in mind, we’re here to outline five marketing practices that will cause more harm than good –– so that you can avoid them and instead stay on the right track.

People view websites on a range of different devices every day. They may switch from their smartphone to a tablet and desktop during a short period of time, and if your website looks entirely different on each device, there could be some issues with people deciding to get a better experience elsewhere.

Consumers love a giveaway, especially when they are free. You will find a number of items that you can use for your branding effort and that will always attract consumers to take up your products and services. Giving out items with your logo on it keeps your company name visible to your customers as well as a way to catch the attention of potential ones . A branded mug provides one of the favorite items that consumers will always want to have on their kitchen counters. A coffee mug is a functional item that consumers will always find use for. When picking promotional items, consider the coffee mug among the leading items to use.

Editor Note: As a rule, all Idea Cafe grant winners provide monthly reports on how their business is doing since winning Idea Cafe's Grant. Here is the first update from Angela Pullo, the owner of Mew Haven Cat Cafe. Enjoy reading, and don't miss out on the opportunity to be inspired by her entrepreneurial spirit and business wisdom. In a six-month period she will share thoughts on how she uses the grant money in the best possible way in order to take her business to the next level.

Mew Haven Cat Cafe has been on our minds for 2½ years, and April was all about the beginning of the end of Phase 1.