Have you ever wondered what makes your business tick in the today’s global environment? The development of the Internet gave rise to electronic commerce, and together with it – to a whole new type of mass communication with a number of important distinctions from traditional means. The importance of social media as a set of computer technologies that enable fast and easy electronic exchange of information is really unquestionable.

The mark of a successful entrepreneur is their ability to spend money sensibly. Indeed, what often separates the best businesses from their competitors is their penchant at spotting a good deal and bringing back healthy returns on their investments. Part of that successful process is figuring out what your business can afford to spend, and what it can’t. With that in mind, today we’re going to explore three ways you can make wiser decisions with your extra capital to ensure better returns and lower costs in the future:

Unless you’ve been living under a rock (and if you have, I mean no disrespect), you probably heard about the embarrassing mistake that occurred during last year’s Academy Awards ceremony:

Jimmy Kimmel was hired as host.

Ha Ha!! I’m kidding.

The point of being in business, for most entrepreneurs, is to actually make massive revenue. Nailing it in your local market is the key to staying in business. Unfortunately, too many businesses fail to truly reach their customer base even in their own local market. This leads to a constant slump in revenue that cannot be sustained for long. Here are four business tips to help your company increase its revenue to something that is much closer to a sustainable level for your business needs.

If you don’t have a website set up for your business already, there are numerous reasons why you should think about setting one up. Especially in modern times where internet access is the norm and would be the first place that people go to look for things.

Less Expensive

In terms of advertising your services or products, owning a website is likely cheaper than most other avenues. It may seem expensive to set one up, but there are various ways to lessen this cost and, in the end, it can be very cheap. For ideas on how to design your website or tips to set one up in the first place, visit websites such as Web Designer Hub. Also, the costs of creating a website and maintaining one can be completely negated through effective advertising. Just make sure that the adverts are not intrusive to a customer’s experience on your site, or the adverts can have an adverse effect.

In the history of promotional products, can you guess the first ever made? Hint: It wasn’t a pen, T-shirt or tote. It was a button. When George Washington became the first president of the U.S. in 1789, commemorative buttons were created to celebrate the election and our newly formed country.

Hundreds of years later, we are still celebrating with promotional products. Except now, when you look at a promotional item with a brand logo, you aren’t thinking about the product’s long history; you’re thinking how useful, cool or weird the item is.

Let me tell you a little secret: I’ve never thought about opening my own business. I thought I would work in a 9-5 job, day-in-day-out, until I retired. Everything changed when my husband Michael asked, “why don’t we open a cat café?” When we realized this was something that we definitely wanted to do, we had to figure out if it was something that we actually could do. How do you open a cat café? If you do manage to open one, how do you know if you’ll make enough money to keep it open? What if we started this business and it didn’t succeed? What was the backup plan? Where would a business like this thrive, and where would it even be allowed? At first, there was a myriad of answers we didn’t know, and we didn’t even have the right questions to ask.

Where it used to be that marketing and advertising campaigns relied on traditional avenues such as newspapers, television, and radio ads, times have changed in the past few decades and today, marketing has taken on a digital approach. With that said, businesses have come to the realisation that one of the most effective marketing routes is to create an email marketing campaign that is targeted and specific.

These days most of the businesses have a website of their own. Your website is like your company’s online face. It is built to bring you more business. And all of us, while searching the Internet tend to limit ourselves to considering the options that are listed on the first page. Very seldom we search the following pages.

This appears to be conundrum for many business owners, knowing who to follow on Twitter that will be beneficial for their small business.

Many have mixed feelings towards Twitter as a business platform, however, if you're a small business owner who finds Twitter a pointless platform for your business, perhaps it's because you aren't following the right accounts?