While effective marketing is essential in any situation where one entity attempts to encourage another to make a purchase, it’s especially critical when it comes to selling high tech products. Simply put, the pressure to market the latest tech to consumers inundated with options is just too high to ignore. Tiny tech startups, huge technology firms, and everyone in between all have an incentive to invest in an array of optimized marketing techniques in order to successfully convince potential buyers of the benefits of their product.

Over 50% of businesses close their doors within their first 5 years of existing. Competition is fierce in the global marketplace, and small businesses often have a hard time adjusting to these conditions. What is needed to achieve any measure of success is to set your business apart from all the rest in some way. Without a unique selling point, the odds of developing a reliable customer-base are fairly low, even if the products and services you're offering are on par with your competitors.

Small-business owners and self-employed people: consider converting company type, changing withholding and quarterly tax payments, and other tax-smart strategies

Your 2017 tax return provides valuable clues for planning for your 2018 taxes, says Paul Jacobs, Certified Financial Planner and Enrolled Agent with Palisades Hudson Financial Group. But with tax reform, the exercise is more complicated this year. 

Final Voting days. Only one day left before the final voting ends and the ultimate grant winner is selected.

The finalists voting round closes this Thursday (April 4th), and I want to draw your attention to this important countdown.

Have you ever aerated a lawn? I do it every year.

If you’re not familiar with the concept, an aerator is a gasoline-powered machine equipped with a spiked metal roller on the bottom. It weighs about a billion pounds (I’m guessing) and its function is to poke finger-sized holes in your lawn, thereby “aerating” it and making it healthier.

The key to effective business, all businesspeople will know, is all about communication. It’s what will win you clients and broker your deals. It will increase your exposure and get things done internally in efficient and timely manner. So having the best-possible communications systems at your disposal, with an efficient organizational structure and policy with which to run them, will ensure that your business (large or small) is running at a competitive and lucrative level. From phones to emails and beyond, here are some methods to increase the efficiency of your communications systems.

Small business owners in the modern world can make things happen for themselves and their businesses that never would have been within reach of their predecessors. Today, there is virtually nothing that a small business owner can’t do for themselves.

But, just because you can DIY a component of your business doesn’t always mean you should. There are times when the expertise of others will be a priceless investment. It can be tempting to believe that your passion for the business should count more than skills or experience in specific areas, but sometimes your care for the company means you will need to outsource.

Getting organized at work is a blissful feeling that comes when you’ve sorted all the loose ends, and you’ve documented and filed all the paperwork that you’ve allowed to pile up. There’s more to it than just that, but that’s an essential factor to relaxing in the knowledge that your work papers are in order. You need to be organized at work, even if nowhere else. It helps you to stay at the top of your game and able to find files and literature when you need them. If you’re wasting time looking for a sheet of paper that’s somewhere in a scattered heap, then you’re not working to the best of your ability.

In the wake of the steady global economic rise following the crisis of ’07, real estate investment has flourished again as one of the most lucrative business opportunities in the modern world. In the increasing residential and commercial markets, opportunities are numerous for established names in the industry, but more importantly, for newcomers as well.